Danielle Mehta Email & Phone Number

Cook | Dine | Home Hygiene | Electricals

Categories | Decorate & Coordinate, Make & Mend, FabricDirect Reports | Team of 10 across merchandising and buying functions• Launch of Decorate category (Wallpaper, tools, paint) into 53 stores, now expanded• Overseeing launch projects and critical path management with key senior stakeholders in space planning, marketing and merchandising• Direct reporting into commercial director, presenting progress on category launch and snags• High level strategy work and top-to-top relationships with new and existing vendors

Categories | Pots and Pans, Bakeware, Chopping, Condiments, Utensils and Gadgets, Cake Decoration, Mixing and Measuring, Oven to Tableware, Preserving, Kitchen organisation, Kitchen decoration, Food Storage, Hydration, Kitchen Electricals, Utility Electricals, Floorcare, Clothes careDirect reports | Buying Assistant, Junior Buyer• Managing 12 Cookshop & Electricals categories across 70+ vendors and >1500 skus• Creating joint business plans with key suppliers to drive sales and margin to and above budget• Global sourcing of promo-buys and regular range to increase profitability• Managing and coaching a buying assistant and junior buyer• Closely working with merchandisers to drive mutual benefit in both stock and sales numbers

Leicester, United Kingdom

Categories | Pots and Pans, Bakeware, Chopping, Condiments, Utensils and Gadgets, Cake Decoration, Mixing and Measuring, Oven to TablewareDirect reports | Buying Assistant

Categories | nursery bedding, quilts and pillows, lighting, hard goods and accessoriesDirect reports | Buying Assistant

Leicester, United Kingdom

Categories | Pushchairs, Car seats, Travel systemsDirect reports | Buying assistant, Junior Buyer• Managing child travel product range and team – including 2 direct reports• Unique expertise in child travel used for clear strategy development in a traditionally homewares focused business• Managing supplier relationships through range rationalization and brand migration from Kiddicare to Dunelm• Working closely with design team to establish a new set of standards for child seats and pushchairs• Managing the red seal and gold seal process with senior technologist

• Managing the Child Travel product range• Forecasting of sales, margin, volume, rebates and marketing contributions• Develop weekly trading actions to hit or exceed budget, presenting in trade to commercial director• Strategy building for annual range change, utilising market share, sales data and supplier data to inform range decisions• Managing and developing supplier relationships including negotiation of costs and terms regularly• Global sourcing including Far East and European sourcing trips to oversee new product design process and secure buys

Redditch

• Support digital trading manager to manage online merchandising and trading activities for Halfords.com• Monitoring sales vs budget and working closely with buyers to drive and prioritise online sales• Successful planning of key seasonal online campaigns including black friday and christmas• Liaising with both buyers and suppliers to create on site page briefs for new brands, ranges and offers• Influencing digital merchandise team to prioritise specific offers and content

Oldbury

• Working with a web-development team to help manage and successfully re-launch a new e-commerce website.• Managing the digital team to ensure correct prioritisation of workload and deadlines were hit• Copywriting for website, blog and emails• Attending director meetings to discuss analytics, sales and potential website developments.• Responsible for social media campaigns and scheduling across facebook and twitter.

Bachelor'S Degree, First Class Ba (Hons) Degree In Sociology, Specialising In Cultural Studies

High School, English Language And Literature, Psychology, Sociology, Human Biology

Activities and Societies: Choir, Band, AEA extension award group (Psychology)