Responsible for planning and executing 30 events per year for this venture-backed, rapidly growing scientific instrumentation company, including tradeshows, sales meetings, webinars, company-wide functions and customer events. Partner with the members of the Sales and Marketing teams to select the company’s events, optimizing company investment by assessing past leads and other ROI measurements from previous meetings. Manage vendor relationships related to booth design, promotional items and awards, along with on-site operational staff at tradeshow and event locations. Identify promotional opportunities for tradeshows; facilitate the creative direction and fulfillment of event related promotional materials. Negotiate and contract with all vendors including hotels, ground transportation, entertainment, destination management companies and audio/visual; facilitate set up and dismantling of tradeshow booths. Prepare program specifications including menus, setups, and audio/visual at event locations. Oversee event budgets and timelines and meet deadlines accordingly.Manage the entire Marketing Department budget and ensure that the department stays on budget. Manage attendees and registrations at events as well as communication with onsite meeting hosts, logistical plans, final reports, program specifications and service agreements. Oversaw the integration of Marketing-related events and communications collateral resulting from corporate acquisitions (both domestic and international). Key member of Marketing’s re-branding team when the company changed its name to ProteinSimple in July 2011.