- Develop Social Media strategy, ensuring alignment with business/brand requirements and plans for the business.- Planning, scheduling, creating, writing and editing all social media content on Facebook, Instagram, TikTok, Google. I have also previously worked with Twitter, Pinterest and LinkedIn.- Creating effective social creatives including attending monthly Community rides and fundraising events for behind the scenes content- Manage and build relationships with our online Community through Social Media to build a strong reputation for the brand.- Create monthly EDM campaigns in our CMS system Mailchimp and creating graphic through Canva PRO. I also have experience with Adobe Creative Cloud.- Analysing content performance through insights and trends based on research- Strong knowledge of Facebook Ads manager including creating and managing paid campaigns.- Liaising with an outside Marketing Agency to create and manage content development, design and copy of Facebook Ads, Google Display Ads- Website Management through Shopify (previous experience with WooCommerce)- Planning, scheduling and managing monthly Community Jet Ski rides and all Fundraising events including advertising and sponsorship requests

I was offered a position back at Frankii Clothing to do Influencer Marketing and manage Brand Ambassadors for the business. The goal was to build Frankii's Brand Awareness on the East Coast of Australia as we had already established a large following here in WA.- Research and Scout potential Micro Influencers that align with the Frankii brand.- Analyze Insights and Media Kits to ensure the Influencers and Brand Ambassadors had the correct demographic and reach that Frankii were looking for.- Managing up to 22 people at a time. Monitoring all Posts, Hashtags, Mentions and Stories to ensure the agreements were being upheld and on brand.- Weekly reporting to the Owner with statistics on all KPI's from the UGC- Monitoring Discount Codes that were being shared to track online Sales- Consulting for all Social Media, Website and EDM aspects of the Frankii business for future improvements.

I knew that I wanted to get back into the Digital Marketing industry so I upskilled myself by completing this Diploma while I was a stay at home Mum and could manage while I had the spare time.With the online world being so fast paced and changing every week, I felt that it was important to get the latest up to date knowledge before seeking work in Social Media/Website Management again.

With a strong background in Social Media, I started out focusing on building and maintaining an engaged Community online which is where I found all of my ideal clients and positive word of mouth referrals helped build my clientele.When COVID-19 locked down my industry in 2020, I had to close the Studio. I resourced the goods to create the Brow Tinting Kits so my clients and other women around Australia could do their own brows from home, which was a huge success. - Building a strong, engaged Community through Instagram and Facebook- Plan, create and schedule all social media Content including Facebook/Instagram Ads- The Studio was always maintained to a high standard of cleanliness + hygiene after each client

- Managing content, functionality and updating all aspects of the Frankii website using Shopify- Develop and implement content strategies for the business based on performance, insights and trends- Plan, create and schedule all Social Media content through Facebook and Instagram ensuring all content is on brand for the business- Responsible for creating Ad campaigns through Facebook Business Manager- End to end management of Giveaways, Competitions and hosting VIP nights in the stores- Community Management through Social Media channels. Daily engagement with our Community, Influencers and building relationships with similar businesses in Perth.- Create and Schedule EDM Campaigns through Mailchimp on a weekly basis, sent to our large Customer Database- Managing all Online enquiries through the company email and messaging platforms- Processing, Packing and Mailing all Website and Facebook orders- Implementing a new POS system (Vend) and training of all Team Members

- Supervising, Managing and Training Staff- Management of Roster and Wage Control- Managing of KPI’s on a daily basis to hit Weekly/Monthly targets- Delivering Exceptional Customer Service- Goods Receiving Stock and Visual Merchandising- Cash Handling, Maintaining Petty Cash and Banking- Delegating Duties to Team Members- Responsible for Sale Setups and Markdowns- Store Cleanliness and Hygiene

- Listed as a Top 20 Store Manager Nationwide- Delivering exceptional Customer Service- Staff Training and Mentoring- Team Member Performance Management- Meeting and Exceeding Targets- Responsible for Weekly Roster and Wage Requirements - Monthly Sale Setups- Visual Merchandising according to Planograms- Meeting all KPI targets and deadlines- Data Integrity Control- Cash Handling and Banking- General Administration duties