Danielle Montes De Oca, Mba Email & Phone Number

Miami, Florida, United States

Coral Gables, Florida, United States

Miami, Florida, United States

• Promoted into this role• Develop and maintain a forward looking, strategic promotional plan and lead omnichannel campaign efforts; with the goal of increasing overall brand awareness and revenue.• Develop and distribute key campaign documents, including authoring the integrated marketing plan, campaign creative briefs, etc. • Partner with key team members at strategic and tactical levels to ensure successful implementation in key global markets and across all channels. • Budget oversight and management. • Lead the successful launch and transition of new brands/product on a global scale. • Champion the brand integrity for a portfolio of brands within the Karisma Hotels & Resorts and Premier Worldwide Marketing organization, including Karisma Hotels & Resorts, Preferred Travelers Club (Loyalty Members), Le Chique restaurant plus oversee the expansion of the portfolios/brands of Nickelodeon Hotels & Resorts, Margaritaville Island Reserve, Azul Beach Resorts and more.

• Promoted into this role• Maintain the brand integrity for a portfolio of brands within the Karisma Hotels & Resorts and Premier Worldwide Marketing organization, including Karisma Hotels & Resorts, Preferred Travelers Club, Le Chique Restaurant and more. • Maintain the brand integrity for Azul Beach Resorts by Karisma and responsible for go to market and communication strategies for Azul Beach Resorts by Karisma, direct to consumer channel• Launch and execute the creative campaign and go to market strategy for Weddings/Romance by Karisma for the direct to consumer channel. • Provide support to 3rd Party Retail business.• Oversee full creative direction for campaign launches including promotional and tactical efforts, photo/video shoots and on-property activations.• Oversee and lead digital strategy with agency partners; optimize campaigns and serve as day-to-day contact for SEM, Display, Email and Paid Social, including reporting and keeping track of ROI and KPI’s.• Plan continuous A/B testing to best optimize in all digital communications.• Secure, develop and maintain multiple media plans and promotional calendars.• Manage monthly budget reports.• Designed and spearheaded the handover plan for the smooth transition of a resort that was managed by PWM/Karisma to its owners. The detailed plan included a timeline for contracts, budgets, marketing, sales and operations. • Collaborate closely with Operations team on property for all event planning and execution of new programs.• Manage creative brand agency priorities, workflows and hours and liaise between stakeholders and upper management.

Miami/Fort Lauderdale Area

- Oversee marketing efforts for a global portfolio of luxury hotels and resorts as they relate to 3rd party channels, Retail and Wholesale Travel, including but not limited to marketing strategy, the management of multiple co-op marketing plans, on-going communication with key business partners and social media management. - Provide secondary support for Weddings/Honeymoons and Corporate/Social Groups market segments. - Secure and manage media efforts via 3rd party trade channels.- Manage monthly budget reports. - Collaborate with sales team to develop strategic initiatives and goals to ensure maximum ROI.

Miami, Florida, United States

• Assist the team with the following: • Coordinate talent lodging during event• Coordinate and maintain schedule of transportation and logistics for talent during event• Work directly with talent for the event• Work with production team in fulfilling travel needs of the group• Work with and support departments during all stages of production • Assist with coordinating all logistical elements for show talent • Show day responsibilities – assist in talent transportation to/from event, rehearsals and departures

Promoted to this position as direct result of success as a Client Relationship & Marketing Manager. Tasked with developing, implementing and managing a comprehensive corporate marketing plan, while consistently reviewing current strategies and making alterations to align with the organizational mission. Accomplishments:- Responsible for marketing and communications strategies with partners across a bevy of industries such as: Food & Beverage, Luxury & Retail Goods and Industrial Goods- Direct brand plan execution to deliver corporate positioning among global partners solving all logistics issues across multiple platforms- Directed redesign and launch of two new corporate websites, delivering on brand messaging, services and client opportunities- Developed and implement a marketing strategy across multiple disciplines including retail trade, PR, digital and social media- Accountable for marketing budgets, related expenditures and reports to senior management- Supervise and mine research data to ensure the campaigns are on target and goals are met- Built relationships with corporate partners, strengthening collaboration and widening customer base- Regularly review and audit the performance of 75+ clients on a monthly basis- Managed and prepared reports for senior stakeholders- Direct

Served as a key participant representing the marketing department and liaising with management and sales force during the corporate re-branding.Accomplishments:- Developed comprehensive, informative content for the website and corresponding literature for client benefit- Responsible for the management of social media sites such as Facebook and LinkedIn on behalf of the organization- Oversee account management and the performance for the Operations Department. Additionally, identified areas for improvement, and implement effective changes that enhanced workflow- Responsible for the training of new team members guiding through industry and government regulations an customer service.- Actively manage client profiles of more than 75 accounts while growing clientele base

Created, distributed and published advertising and promotional material for 15+ Tour Operators. Additionally, drafted corporate documentation and shared with key stakeholders within the organization.Accomplishments:- Responsible for the content of the website and collateral materials for the 5-star luxury resort, Le Blanc Spa Resort- Successfully coordinated and maintained corporate information for 13 unique hotel brands with 4 & 5-star ratings. Information was distributed across multiple platforms such as print, online and trade shows- Monitored the performance of all marketing campaigns, including banners, newsletter and email outreach to various segments of the public with a particular focus on the wedding and travel industries- Coordinated the development execution and launch of new products for various targeted segments such as: Wedding, Special Occasions and Travel Agents- Managed the leads database and analyzed deliverable information- Research and negotiate trade events and associations- Maintain strong relationships with vendor and media contacts

- Coordinate directly with caterers, florists, entertainers and other event providers- Assist during scheduling, set-up and completion of event to ensure client expectations were met - Promote and explain services to future clients

Mba, Business, Management, Marketing, And Related Support Services

Concentration in Marketing

Bachelors, Psychology