Danielle Moore Email & Phone Number

Auckland, Nz

Auckland, New Zealand

My main responsibilities included identifying collateral (brochures, always on digital marketing ads and terms & conditions documents) to update based on a change to a product, and communicating product change via targeted email and direct mail communications.

Auckland, New Zealand

During my time in this role, I mainly worked with the Brand team to create and develop creative for the Activate Tāmaki Makaurau brand for the business support package received by the government to help many businesses impacted by COVID-19. I also worked closely with the internal Digital and Communications teams to deliver the marketing deliverables for the Create Auckland strategy launch.

Auckland, New Zealand

My main responsibilities included managing the execution of end-to-end targeted Marketing Campaigns to increase brand awareness and visits to Auckland. I also worked closely with a media agency to lead the SEM strategy for the Australian market, updated content on the Visit Auckland website frequently, worked with a social agency to create and optimize content for Facebook and Instagram accounts, and developed and promoted articles on Auckland as a tourism destination to visit in conjunction with external Content Partners.

Auckland, New Zealand

Executed end-to-end targeted Integrated Marketing Campaigns across a range of Owned and Paid Channels to increase awareness and sign-ups to AA Life & AA Health insurance. I also developed and delivered end-to-end targeted eDMs in conjunction with the Digital team.

Auckland, New Zealand

Project managed targeted National Marketing Campaigns from start to end across a variety of channels (programmatic display, SEM, email, TV, radio, website), created and coordinated end-to-end eDMs, managed the Facebook and Instagram accounts together with a social agency, and updated website content on a regular basis.

Auckland, New Zealand

My main responsibilities included managing the execution of end-to-end eDMs for Flight Centre, Student Flights and Cruiseabout brands to promote offers. I also worked with a media agency on the activity of programmatic Display Campaigns, wrote weekly blogs on travel experiences, and assisted in the preparation and distribution of Direct Mail Campaigns.

Auckland, New Zealand

In my first Marketing role, I assisted the Marketing Manager in a variety of Digital Marketing activity including, mapping out the eDM customer journey from initial sign up to product trial, undertaking SEO tasks such as keyword research, back-link analysis and link building opportunities, creating organic and paid ads using Google AdWords and AdWords Editor, and updating Facebook, Twitter, and LinkedIn accounts daily.