With ten years of experience at HopeWest, I came back to to focus on website conceptualization and strategy. Working closely with the Vice President of Marketing, I lead the process for website strategy, messaging and branding.

Manage a comprehensive donor recruitment effort providing a steady stream of volunteer donors. Work with a widely diverse population to craft recruiting strategies effective for different age, ethnic and social demographic groups. Act as a liaison with such entities as service groups, business leaders and community. Manage media relations, acting as spokesperson for Regional Blood Center. Create and message advertising campaigns for different mediums including social media.

Responsible for the vision, tactics, and implementation of effective communication related to fund development and donor relations for HopeWest.Strategy development includes:Regular donor communications – content for newsletters, the web page and other mediumsEvent communicationsDirect mailGenerosity Inspires Hope campaign materialsDevelopment related collateral materials – brochures, information cardsCampaign case statements and collateral materialsResponsible for working with the Chief Development Officer and others to provide an annual strategic operating plan for Development, and for reporting results to the CEO and Foundation Board.

Develop strategic marketing plans for all HopeWest lines of business including health care, restaurant, retail and coffee shop throughout western Colorado Develop and maintain marketing budget for organizationCreate and implement advertising campaigns using social media, television, newspaper, billboard, direct mail and other methodsCommunicate with donors and other constituents using direct mail solicitations, electronic campaigns, social media Manage all public relations efforts for the organization including community outreach, media relations, social media and moreWork directly with CEO and upper management to determine communications plans and implementationsStaff writer