Danielle Morley Email and Phone Number

• Project manage furniture procurement, showroom openings, VIP events, trade show setups, and warehouse sales.• Orchestrate strategies to improve branding, marketing, visual merchandising, store concept design and client experience, with the outcome of increased sales.• Create tailored creative/marketing budgets, calendars, and plans to improve targeted financial goals and cost savings.

•  Manage multiple decoration projects (decoration schedule, custom casegood, upholstery, drapery files, purchased items, fabric orders, millwork and stone tenders, installations).•  Create all quotation for RFE’s and RFI’s by optaining pricing quotes, lead times, shipping fees and negotiating best purchase price.•  Build supplier and manufacturer relationships and maintain product samples.•  Maintain daily accurate timesheets to ensure that all labour and other costs are captured and allocated to appropriate clients.

• Developed merchandising strategies and retail displays to evoke an elevated storytelling experience which increased sales and customer engagement.• Analyzed sales results and rationalized all in store product placements in partnership with the product, creative, marketing, and retail teams, inducing target performance.• Managed timelines, budgets and project structure for merchandising set ups, resulting in increased ROI and reducing spend.• Executed visual design strategy and project management for new store openings and renovations projects optimizing brand aesthetic guidelines and client experience.

• Maintained customer service resolution; leading to growth in new clients, larger projects, and annual revenue.• Managed creative channels: visual merchandising, branding, marketing, digital channels and events, resulting in expansion of followers and clients.• Led communication and teamwork between the Drechsel Studio team and head office Drechsel Business Interiors.• Created annual budgets and marketing calendars, resulting in cost savings and efficiency.• Supervised furniture procurement for showroom inventory and warehouse organization.

• Directed visual merchandising for 6 showrooms: AVENUE ROAD Toronto, Vancouver & New York, Toronto & Miami private houses, and Warehouse/Head Office, inspiring clients and driving sales opportunities.• Managed new store openings, relocation, trade show setups and special visual projects, enhancing a succinct visual message and elevated experience. • Influenced furniture procurement for showroom stock and inventory.• Created a client experience guide for all showrooms to follow as standards for elevated customer service.

• Directed and managed visual concepts for in-house photoshoots, encompassing merchandising, flower displays, art direction, and styling.• Organized experiential marketing events, promoting growth in clientele, media relationships and revenue.• Led upgrade of packaging materials for accessories; managing details, selections, graphics, vendors, and quantities.

• Assisted with visual merchandising development and planning of all showrooms, resulting in consistent presentation and improved client experience.• Managed all marketing and visual merchandising supplies, inventory and ordering ensuring adequate stock support for the sales team and clients.• Created a new price tag system and product development for pricing furniture improving efficiency on administration, visual presentation, and client interaction.• Maintained avenue-road.com and social platforms on Pinterest and Instagram resulting in a growth in audience.

• Executed visual merchandising standards for product placement, store interiors, mannequins and windows generating an exceptional shopping experience.• Supported merchandising directives and event set-ups including signage and marketing material requirements relating to promotional events.• Streamlined visual presentations as merchandise sold down or consolidations arrived, upkeeping an advanced display.