Founded out of the desire to help small businesses launch, grow & promote their brands, I help entrepreneurs launch beautiful websites, create stunning designs and assist in getting the back end set up so they can hit the ground running. What started as a little side hustle that had been on the back burner for several years, COVID transformed the digital landscape and what was originally a passion project became my whole life.

Soiree hosts 300 - 600+ ppl events 3 - 4 times a year. As Director, I was responsible for operations, advertising, marketing and finances, specifically:- Financial and budgetary management- Defining marketing / advertising strategies and implementation- Social media management- Design and content creation for all requirements- Management of venue, suppliers & sponsorships- Guest liaisons - Bump In / Bump Out- On site event management

EPIC Events specialised in events that created share-worthy, immersive experiences. From brand launches across country to big corporate events with 3,500 people. It catered to a wide array of event requirements working on brands such as Moccona, CBA, Google and Samsung. My role was to manage all areas of each event. From planning, strategy, operations, budgets, marketing, social, staff training and event management. COVID unfortunately saw the doors close on this company due to focuses being directed elsewhere for obvious reasons.

From web design in university to managing through the line advertising production at M&C Saatchi. I have worked on some of the biggest Brands in Australia (Commbank, Vodafone, Amex, St George, Audi), managing their digital marketing and advertising campaigns that included website, EDM, Social, animation, display and VR. Taking this experience, I have been building websites on Wix / Wordpress / Squarespace for nearly a decade now. I designed, built, generated all the content (bar the video production) and sourced all imagery for the below sites.

Clients: Google, CBA & NSW Bus Chambers The Google Cloud Summit was their flagship conference for Asia Pac with over 3,500 delegates attending across two days. My role was to manage 3 auxiliary events, 2 networking events, 3 offsite dining experiences, all branding and signage, on site social coverage, photo wall experience, customer testimonial video capture and post production, occurring over the course of the two days.The auxiliary events consisted of:- CEO/Leadership Conference across both days for- Analyst Summit {see Project section for more information}CBA CEO Awards: I was responsible for all décor and styling, venue management, dietaries, food & beverage service and guest experience.NSW Bus Chamber State Awards: I managed all décor and styling, media wall and guest experience.

Clients: Moccona Brought on board to run the experiential launch of Moccona Coffee’s “Ice Brew”. This was a nationwide sampling campaign with a large-scale activation down on Bondi Beach where we built a giant ice cube with a 360 photo experience within and a sampling and “chill” area around it for the general public. Responsibilities:- Single point of contact on all components, from budgetary and timings to final event delivery- Management of all suppliers which required an in-depth knowledge and hands-on approach across all elements of production- Management Snr client's expectations and approvals across all elements- Social media strategy and implementation inclusive of gift boxes and content creation - Responsible for the design and production of all event décor and brand merchandisem- Onsite event team management and overall logistics including bump in and bump outClient: LGManaged and produced in-store activations for the new LG voice activated flat screen TV. This was delivered across Australia in Westfield shopping centres.

Promoted to oversee and manage all campaign operations, project management and resourcing for the whole agency of 120+ ppl.

Responsible for the setup, implementation and overall management of a new production model for the agency. Role Requirements:- Drive the creation of costing/timing models, creative templates, process documents, forecasting/resourcing metrics and on-boarding of the clients across the new approach.- Working closely with key business heads to define, implement and manage the key business KPIs for the team.- Define P&L metrics with Business Heads to ensure maximum profitability is achieved.- Set up the core team and start to test the new processes with a small number of assets.- Work closely with the business heads to analyse the initial stream and evaluate the production processes and where it can be refined to better accomplish overall business objectives.- Build strong relationships with internal stakeholders and clients, facilitating synergy and collaboration between the team.- Brief in all new “BAU” work to drive the implementation of the new processes through the new team.- Oversee and manage all initial work, including changes, debriefs, QA and quality control.- Oversee stacking, workflow and resourcing for the entire stream of work.- Responsible for monthly P&L review with ownership to ensure maximum profitability is achieved.

Travel and events business. Coordinated between 20 and 30 nationwide and international events annually. Delivered bespoke customer experiences that ranged from highly personalized dinners for 100 people to fully customized international travel for 20 people.

Responsible for the end‐to‐end management of the agency’s largest client’s tier 1 ATL projects. From inception to delivery, through effective project planning, leadership and hands‐on participation.- I have an in-depth knowledge and experience across integrated production, and resourcing. - Impeccable client engagement, stakeholder management, relationship building and effective presentation skills.- I led the production of the client’s first VR campaign that won D&AD Pencil award. The campaign was called StartSmart and was created to teach children about financial literacy. We produced a storybook and a downloadable Apple/Android VR app that was launched at over 100,000 schools in Australia.- Resource accordingly based on skill and talent required to be effective in their role.- Oversee all creative reviews, asset production and approvals from kick off until completion.- Manage pipeline of work against resource capacity and contractual SOW retained hours across Creative. - Well versed in the importance of Employer Brand to ensure deliverables adhere to Corporate Guidelines by proofing and reviewing artwork throughout approval process.- Constantly refine processes and procedures for a smoother operational execution and embed best practice within the agency that are implemented across the agency. - Oversee the pipeline of work for the account so that production is resourced accordingly for upcoming work.

I was responsible for overseeing my key clients' digital campaigns across multiple channels and managing a PM team to execute all required functions within our Sydney office. Clients: Qantas, Vodafone, Telstra, Aussie Home Loans and Woolworths Liquor.Responsibilities:• Managed deadlines and budgets for all clients and projects• Gathered business requirements, identified needs and scoped projects.• Managed internal resources throughout production.• Managed an internal team of 3.• Analyzed key performance indicators and identified opportunities for optimizing results.Skills:• Preformed under pressure and met deadlines while demonstrating enthusiasm.• Always client focused with a passion for achieving results.• Strong strategic and analytical insight that was key to solving client's business, marketing and technology problems.• I was always proactive and highly organized.• Technically literate and comfortable working with online technologies, and desire to build on skill-set.

Being a small agency, this role required you to manage all aspects of your clients’ campaigns. From concept to delivery you were responsible for:- strategic media recommendations across multiple territories on a global level. - overseeing the production and dispatch of all assets - Snr client stakeholder management- all aspects of financesClients: Inpex, Transfield, Goldfields, Origin Energy and Coles.

Managed all client campaigns for the leading advertising agencies across print and online. • Worked across 15 RBI industry brands, maintaining a sound and proficient knowledge of each industry and its key economic and market influencers.• Continuously grew and developed client relationships through daily contact, weekly meetings and managing campaigns and projects efficiently. • Prepared proposals and SOWs, working within budgets, managing timelines and the execution requirements for multiple media platforms.• I co-ordinated with multiple teams for the execution of a project. • Prepared weekly reports and analytical data to support large campaigns.• Mentored and trained junior staff in online web services and customer handling.• I assisted and drove new initiatives within the department to maximise revenue growth by developing sales strategies to ensure all areas of the business, both online and print were maximised.• I planned and organised events for clients up to numbers of 100 people.• I maintained clear, concise and up-to-date client records using our in-house database, including up-to-date contract details and relevant historical information; always ensuring notes were kept each time a client was contacted.