Lead the strategy for personalized digital experiences and web optimization testing – inclusive of UX/UI,development, content, optimization, personalization and experimentation – to drive acquisition,conversion, and retention for CVS Pharmacy and Health Care Delivery online experiences.- Develop testing and personalization strategies to create experiences aligned with audiences andsegments utilizing Adobe Experience Platform, Target, Journey Optimizer and real-time CDP-… Show more Lead the strategy for personalized digital experiences and web optimization testing – inclusive of UX/UI,development, content, optimization, personalization and experimentation – to drive acquisition,conversion, and retention for CVS Pharmacy and Health Care Delivery online experiences.- Develop testing and personalization strategies to create experiences aligned with audiences andsegments utilizing Adobe Experience Platform, Target, Journey Optimizer and real-time CDP- Promote content velocity and brand adherence by utilizing AEM experience fragments that enhancethe production process for test and learn- Analyze and monitor performance and user behavior, generate data-driven hypotheses that informstrategies and uncover areas of opportunity to improve customer experience- Drive on-page and off-page SEO initiatives and content opportunities that improve site performance Show less

Delivered end-to-end global website strategies inclusive of ideation, content and search engine optimization, taxonomy, site governance, UX/UI design concepts, agile development roadmap, and asset management. Managed a team of digital marketing specialists and designers.GLOBAL WEBSITE OPERATIONS- Owned the strategy and execution of AEM web development and user experience efforts to increasegrowth, scale, brand awareness and conversion opportunities globally- Oversaw the… Show more Delivered end-to-end global website strategies inclusive of ideation, content and search engine optimization, taxonomy, site governance, UX/UI design concepts, agile development roadmap, and asset management. Managed a team of digital marketing specialists and designers.GLOBAL WEBSITE OPERATIONS- Owned the strategy and execution of AEM web development and user experience efforts to increasegrowth, scale, brand awareness and conversion opportunities globally- Oversaw the developer agency relationship and served as project manager and quality assurancecontrol for development deliverables- Architected and maintained the company’s global web taxonomy and metadata strategy, as well asthe digital asset management (DAM) architecture- Responsible for technical SEO optimizations to drive web page optimization and back-enddevelopment for heightened site performance and leads- Scoped features, functions, and requests from global teams – inclusive of content creators, analytics,and marketing strategists – to prioritize development workload and sprint roadmapsDIGITAL ASSETS AND BRAND MANAGEMENT- Created and maintained the taxonomy framework for the enterprise Adobe Assets DAM, inclusive ofmarketing collateral, technical documentation, photography, videos, and stock assets- Executed stringent metadata schemas and tagging strategies for SEO optimization and ingestion, inaddition to ensuring accurate license usage rights for purchased assets- Led DAM integration strategies with Marketo Engage that enhanced global business processes- Managed assets for globalized use across various marketing channels- Ensured assets adhered to established branding standards and guidelines Show less

Accountable for global website content production across eleven regions and in eleven languages.Responsible for all aspects of the web, supporting all business units, overarching content strategy, assetmanagement, and site governance. Managed and directed a team of digital marketing specialists.- Led the global implementation strategy and execution of Adobe Experience Manager for thecorporate website and enterprise DAM; managed bi-weekly content and code releases-… Show more Accountable for global website content production across eleven regions and in eleven languages.Responsible for all aspects of the web, supporting all business units, overarching content strategy, assetmanagement, and site governance. Managed and directed a team of digital marketing specialists.- Led the global implementation strategy and execution of Adobe Experience Manager for thecorporate website and enterprise DAM; managed bi-weekly content and code releases- Partnered with cross-functional and global teams to intake content requests and identify strategicareas of improvement on web properties to increase site performance, leads, and conversion- Led digital strategy, along with content, business unit migration, and language translation efforts forwebsite redesign and platform upgrade globally- Supported the launch of our global e-commerce platform; developed sustainable taxonomy schema;partnered on UX/UI decisions; led the implementation of e-commerce asset management platform Show less

Served as an integrated marketing liaison between marketing and multiple business unit stakeholders to create communication strategies to support product launches and annual goals- Created and maintained assets to support communication strategies including technical catalogs, brochures, and emails- Maintained digital assets for the company's corporate and e-commerce websites

Integrated marketing liaison between marketing and multiple business unit stakeholders to create communication strategies that support product launches and annual goals- Supported and designed proposals for new business- Created and maintained assets to support communication strategies including technical catalogs, brochures, and emails

Managed, designed, and maintained company marketing materials- Directed the design and construction of promotional materials through third-party vendors- Coordinated display and graphics creation for trade shows and events- Produced final artwork and branding for products- Implemented various interactive projects

Developed web-based training courses and online testing for Technical Operations- Conducted usability testing- Built new templates and created graphics for training- Updated the learning management system