Danielle Naeseth Email & Phone Number

Redmond, Washington, Us

Managed GTM product marketing roadmap initiatives for Azure SQL Database, Azure Cosmos DB, MI for Apache Cassandra, Azure Database for MySQL, PostgreSQL and MariaDB, Azure Search, Azure Blockchain, Azure Cache for Redis, SQL Server on Virtual Machines, and Azure Database Migration Services working with engineering teams.• Demonstrated a customer-centric approach as a Senior Content Project/Product Manager, driving projects, campaigns, milestones, and roadmap content release management for all Microsoft Azure Database products.• Implemented GTM (Go-to-Market) process strategies and created/executed release content (including social media) to customer facing and internal field audiences.• Successfully launched Azure Database for PostgreSQL and MySQL product service, keeping the open-source community experience top of mind.• Managed end-to-end roadmap and milestone process execution, collaborating across engineering, marketing, social media, leadership, and production teams.• Created product content submission, editorial, and publish process from end to end while working closely with engineering.• Identified + resolved communication gaps between engineering and marketing teams, leading to a remarkable increase in efficiency (50%) across all teams.• Streamlined milestone content management and submission process, resulting in a significant increase in overall team efficiency of over 50%.

Redmond, Washington, Us

As a Senior Program Manager, I directed teams in daily activities to meet commercial objectives by providing tools, materials, and presentations to complete projects within tight deadlines. To accomplish our goals I scheduled projects with set deadlines and monitored those deadlines to ensure the product to the client in record-setting time. I played a key role in the weekly metric analysis, editing of optimized content and/or imagery, and final approval on email newsletters for clients. I ensured all deliverables including subscriber lists, send cadence, and all SLA’s met expectations prior to final delivery. I executed multiple simultaneous trigger email campaigns. Clients in this role included Azure, Microsoft Cloud Security, and Enterprise Mobility. Technical tools in this role included Asana, Marketo, and Cloudwords.Key Accomplishments included:• Administered complex virtual and linked teams in multiple organizations.• Created professional communications, staffing and stakeholder management strategy.• Performed the constant pull of metrics for analyzation of weekly clicks for content optimization.

Dallas, Tx, Us

As a Senior Project Manager, I was a liaison for Offer Managers, Editorial Teams, and Productions Teams for launch of projects until completion. Projects included Go to Market (GTM) launch of tablet and mobile hotspot devices on the AT&T B2B websites from development to implementation. I delivered Maintenance Releases (MRs) on all devices to update Operating System upgrades, add software applications, and refresh screen images. I assigned projects for campaigns to teams for creation of copy banners, videos, and other page components while monitoring tickets and ensuring final ticketing publication. Key Accomplishments Included:• Completed multiple mobile device and product launch projects simultaneously which ranged from a 3 day launch cycle to an 8 week launch cycle.• Identified red flags and resolved impediments to project completion.

Redmond, Washington, Us

As a Senior Content Manager, I administered management of Microsoft Learning and Learning Partner Newsletters with over 2 million B2B and B2C Subscribers. I optimized newsletter content based on weekly metrics and client input. I consulted with stakeholders to discuss best practices and optimization of content for each newsletter. I managed the communication calendar with stakeholders for upcoming newsletter content submissions and deadlines. I approved edits on the Learning Partner, MCT, and MCP websites from stakeholders and QA then published accordingly.My achievements in this role included:• Awarded nomination for Allyis Company “Ultimate Team Player Award” in 2012.• Achieved two “Kudos” on the “Kudos” email address used by upper management for going above and beyond project duties.

Redmond, Washington, Us

I managed allowable inventory on msn.com while negotiating dollar amounts for certain placements on advertising content, images, and text links. I consulted with clients including Target, Wal-Mart, JCPenney, Overstock.com, and Dell Computers, etc., to innovate new text link and image placement copy for shopping section on msn.com, which receives over 130 million visitors daily. I was responsible for scheduling out content and daily publishing of the web site pages using Bedrock Publishing Shop CMS tools, along with the msn.com beta page using XML. My achievements included:• Partnering with the SEM team to create an MSN Shopping keyword database using Omniture tool for Windows Live beta search tool. • Aided in identifying keywords and removing ineffective keywords on the database.• Oversaw all marketing materials to be consistent with brand strategy and style guidelines to the client’s satisfaction.

New York, Ny, Us

Negotiated and purchased media advertising schedules totaling over $1M for Television, Radio, Cable, and online digital advertising for Fortune 500 clients such as General Motors, Washington Mutual, Lowe’s, Kohl’s, Washington State Department of Health, and Labatt’s Beer.Approve make goods, sign off on invoice payments, and post TV advertisement schedules upon completion.Provide suggestions for media advertising analysis in markets of specialization.

Negotiated and purchased media schedules (Radio and TV advertisement space) in more than 15 markets for clients such as T-Mobile, Cellular One, BMW, New York Life Insurance, and Ben Bridge, and L’Oreal.Resolved invoice discrepancies, approved make goods, and posted TV schedules upon completion.Work with Account Service and Planners to provide feedback analysis on media plans for markets of specialization.

Seattle, Wa, Us

Worked with clients to create effective marketing and advertising schedules on KIRO-AM and multiple other radio stations. Implemented an Assistant Manual and Sales/Marketing training for new assistants.Presented advertising schedules, promotions, and events for clients such as Alaska Airlines, Tully’s Coffee, Larry’s Markets, Seattle Symphony, Seattle Opera, Trader Joes, Macy’s, BMW of Bellevue, and Blockbuster.