- Driving Change with Impactful Communication: defining and executing a roadmap to captivate the commitment of both leaders and 21,500 employees through the Operations 2023 strategy.- Revamp of internal Communication Channels: transformation of our existing communication channels in order to be more engaging, double-handed and meaningful. - Collaboration with the COO in shaping and delivering internal messages.- Global Leadership Meetings and Events: Managing our annual worldwide… Show more - Driving Change with Impactful Communication: defining and executing a roadmap to captivate the commitment of both leaders and 21,500 employees through the Operations 2023 strategy.- Revamp of internal Communication Channels: transformation of our existing communication channels in order to be more engaging, double-handed and meaningful. - Collaboration with the COO in shaping and delivering internal messages.- Global Leadership Meetings and Events: Managing our annual worldwide meetings and other events such as webinars, townhalls, and personalized greetings.- Empowering Ambassadors through Social Media: launch of employee advocacy program, especially on platforms like LinkedIn.- Partnering with HR/Talent Acquisition to boost employees pride and attract talents for Operations: launch of 3 employer branding campaigns; international women engineering day; mentoring program for women.- Image/branding: Deploy the main orientations of the Operations image, take part in the definition of the Operations brand equity, its image and values & provide communication guidelines to the countries regarding Operations sites shootings. Show less

- Develop a digital communication strategy for Operations (sourcing-packaging-manufacturing-supply chain), create content, and activating through the corporate digital channels (social media, website, intranet). - Shape and maintain the Operations brand identity, ensuring consistency across all digital and offline channels.- Develop brand guidelines (shootings, videos, logos, graphic charter) and oversee their implementation to maintain a cohesive and recognizable brand image.- Data… Show more - Develop a digital communication strategy for Operations (sourcing-packaging-manufacturing-supply chain), create content, and activating through the corporate digital channels (social media, website, intranet). - Shape and maintain the Operations brand identity, ensuring consistency across all digital and offline channels.- Develop brand guidelines (shootings, videos, logos, graphic charter) and oversee their implementation to maintain a cohesive and recognizable brand image.- Data Analysis and Performance Measurement of digital campaigns using analytics tools to track and measure the performance of digital communication efforts.- Collaboration with Cross-Functional Teams (CA&E; métiers of Operations) to ensure a consistent and integrated approach to communication and branding. Show less

Build and implement the online-offline external corporate communication roadmap in line with the country business strategy. - Integrated communication campaigns on corporate topics as CSR, R&I, People, Diversity, including organic and paid media. - Support and advise the CEO and Executive Committee and local experts regarding corporate communication topics (interviews, forums, social media)- Manage media relations for COMEX members of L'Oréal Group visiting the country.-… Show more Build and implement the online-offline external corporate communication roadmap in line with the country business strategy. - Integrated communication campaigns on corporate topics as CSR, R&I, People, Diversity, including organic and paid media. - Support and advise the CEO and Executive Committee and local experts regarding corporate communication topics (interviews, forums, social media)- Manage media relations for COMEX members of L'Oréal Group visiting the country.- Crisis and Issues Management: monitoring and map risks (social listening; media; Consumer Service); training; and Communications leader in the L'Oréal Brazil Crisis Committee- CSR: For Women in Science program (organization, relation with Unesco, Academy of Science, scientists, government). - Organize key events: Episkin Lab Inauguration (2018); R&I Center Opening (2017); International Corporate Press Trip (2014); Panel of Critical Friends for L4TF program (2015). - Between 2019-2020, I was responsible for implementing the "Communication ONE L'OREAL" project, the aim of which was to align, for the first time in the company's history in a country, the Corporate Reputation strategy and that of the 4 Business Divisions in order to boost the company's awareness. Show less

8 years' experience at the 3rd largest PR agency in Brazil; wide range of Corporate Communication-related skills. Reputation & Engagement, External Communication, Content & Events, Media Relations and Spokesperson Training. Issues &. Crisis Management.The client's portfolio included large multinational and national companiesBeverage: Coca-Cola BrasilBeauty & cosmetics: L'Oréal Brasil; Oil & Mining: Petrobras (top 3 oil company worldwide); Vale (top 3 mining company… Show more 8 years' experience at the 3rd largest PR agency in Brazil; wide range of Corporate Communication-related skills. Reputation & Engagement, External Communication, Content & Events, Media Relations and Spokesperson Training. Issues &. Crisis Management.The client's portfolio included large multinational and national companiesBeverage: Coca-Cola BrasilBeauty & cosmetics: L'Oréal Brasil; Oil & Mining: Petrobras (top 3 oil company worldwide); Vale (top 3 mining company worldwide); Real Estate: PDGRetail/Fashion & E-commerce: Vulcabras (and its brands Olympikus & Azaleia); Grupo Hermes/Comprafacil.com; Leader Magazine.Head of media training, messaging and crisis management department for senior executives (Executive Committee; Directors) for 3 years. Head of new client prospecting for the last 2 years. Leader of a team of 15 people based in the agency's HQ and São Paulo office. Show less

Media Relations; Event Planning/Management. Retail & Culture sectors Building and Managing Relationships with journalists, editors, and other media professionals to secure positive coverage for the organizations (Christmas season; Black Friday; Fashion Weeks; Book Fair)Media Pitches: Proactively reaching out to media outlets to secure coverage for the organization.Event Planning and Promotion: using PR strategies to generate interest and coverage for eventsReports/Bilan for… Show more Media Relations; Event Planning/Management. Retail & Culture sectors Building and Managing Relationships with journalists, editors, and other media professionals to secure positive coverage for the organizations (Christmas season; Black Friday; Fashion Weeks; Book Fair)Media Pitches: Proactively reaching out to media outlets to secure coverage for the organization.Event Planning and Promotion: using PR strategies to generate interest and coverage for eventsReports/Bilan for Media Coverage Clients: Barra Shopping (https://www.barrashopping.com.br/); Multiplan (https://www.multiplan.com.br/); Editora Rocco (https://www.rocco.com.br/)In Press Porter Novelli is art of Omnicom International Group Show less

Reporter for 4 years for Globo.com, the largest content & news portal in Brazil, with more than 5 million unique visits/day. Articles written on topics related to culture, music and celebrities (interviews with national and international artists). Coverage of music and culture events. Multimedia Production (photos/videos). Editing the home page during weekend shifts.