Danielle Agada Email & Phone Number

Israel

Israel

• Led the development and implementation of strategic marketing initiatives.
• Responsible for two leading games in their category with millions of users.
• Managed cross-organizational campaigns with budgets over $3 million.
• Identified growth opportunities and developed strategies to achieve business goals.
• Applied analytical skills, market research, data analysis, and performance measurements.
• Collaborated with local and international stakeholders and led a professional marketing team foreach game: analysts, creative, media, and more.

Israel

• Strategically managed app stores, focusing on Google Play and Apple Store, to increase installs through continuous work on creative and messaging, aligning with product, category trends, and market research.
• Improved conversion rates and ongoing optimization of store performance, including keyword research, testing, and tracking with advanced CI systems like AppTweak.
• Monitored and reported on market trends and competitors to identify opportunities and challenges.
• Conducted analyses to provide strategic recommendations on the effectiveness of TV and digital campaigns.

Herzliyya, Tel Aviv, Israel

• Established Playtika's first social community for the leading game, Bingo Blitz, across various media channels.
• Managed the brand's social media network.
• Developed digital marketing strategies for one of the company's leading mobile games, includingsocial, newsletters, in-game promotions, and defining relevant KPIs.
• Managed complex productions with high budgets.
• Responsible for activity analysis, achieving defined goals.
• Identified and implemented trends and insights in digital and social media.

Israel

• Developed the brand's social strategy and created TOV in line with brand values.
• Managed and monitored the brand's social assets, defining KPIs.
• Created continuous content for social channels across platforms to increase engagement andfollowership.
• Developed social strategy for the B2B sector, aligning with commercial needs and brand tone.
• Identified trends and insights in digital worlds and applied conclusions.
• Managed and monitored social activity budgets.

• Planned strategy, content management, and creativity according to customer needs.
• Analyzed and understood the customer's business world, defining activity goals.
• Established, managed, and optimized Facebook and Instagram campaigns for business clients tomaximize profits.
• Responsible for social content management and performance control.
• Managed budgets and worked with business clients.

Israel

• Managed the brand's daily social media activity.
• Created specifications for landing page development for campaigns.
• Managed the production of marketing materials for all the brand's digital assets.
• Established and supervised a new recipe site, including local specification, content management,and full responsibility for digital promotion.

Israel

• Managed marketing communications for the product and e-commerce site.
• Responsible for newsletters to end customers and business customers.
• Worked with various stakeholders: printing suppliers, digital, design, and sales managers.

B.A., Communication: Marketing & Advertising

Matriculation, Art

Activities and Societies: Personal commitment