Danielle Page Email and Phone Number

Recruit, grow and manage a team of 10+ content strategists across the U.S. to implement branded content solutions for advertisers on our 300+ local properties and USATODAY.comBuild, pitch and oversee multimedia branded content programs from concept to production to distribution for a range of brands, including Walmart, Coca-Cola, Discover, Humana, Starbucks, Hilton and others Deliver YOY growth for the USA TODAY Network by crafting innovative content programs that secure new business and drive renewals, ranging from 100k to 1 MM in revenue Create and evangelize best practices for post-sale execution across branded design, video, program management and social teams

Served as lead content strategist for national presale opportunities, developed multimedia branded content campaigns for national and regional clients Optimized pre- and post-sale branded content processes across partner teams in sales, account management and program management for more efficient workflowExecuted custom content campaigns for advertisers across health care, finance, grocery, education and technology verticals to meet and exceed client goalsManaged a team of freelancers; assign and edit articles to fit with brand standards and key messaging

Concepted, pitched and presented article, video and visual ideas to potential clients that align with brand objectives outlined in RFPs to win new businessExecuted national campaigns from conception to completion, working with illustrators and video team members to create eye-catching, informative content that delivers on client goalsOptimized and assessed content performance throughout the duration of each campaign to exceed benchmark performance

Developed content ideas for RFPs to win new business, executed post-sale campaigns from kick-off to completionManaged a team of brand editors, providing leadership during brainstorm meetings; provided edits and feedback to assure quality of work and timely completionOptimized content to fit client needs while maintaining editorial best practicesSourced key influencers for high-level campaigns to create stories that resonated with key audiences

Pitched and crafted branded content articles and visual experiences for AT&T Digital Life content hub; created and maintained content calendar tailored to client goals and objectivesGenerated and presented large-scale video, editorial and immersive digital concepts for client pitchesCollaborated with an interdisciplinary design, social and analytics team to optimize content

Sought out potential partnerships for content sponsors and advertisers; created pitch packages (video and editorial content) that aligned with sponsor brandsOversaw, curated and edited all content; managed and assigned team projects (editors, freelancers)Optimized all video and editorial content with SEO keywords, collaborated with AOL and Huffington Post front page and social media editors to ensure high click through percentages, oversaw traffic goals

Created strategic partnerships with women's websites and formed social media partnerships with female-focused brands to grow site visibility and increase page viewsPitched weekly stories focusing on health, beauty and fashion to increase site traffic; sourced medical professionals and leading experts for article interviews

Developed and program online image slideshows featured on the AOL homepage, averaging 100,000-1 MM page views Created and programmed weekly newsletter, growing the subscriber list from 8,000 to 14,000Launched live video events with celebrity guests, ranging from 1,000 to 5,000 participants