Danielle Paulson Email & Phone Number

Houston, Tx, Us

West Chester, Ohio, Us

-$10.5M+ portfolio including Target, Walmart, Drug and Amazon (Vendor and Seller)-Responsible for Target and Walmart broker relationships including supply chain, finance and CLR planning -Lead Customer Development Funding process and tracking-Omnichannel planning for Target, Walmart and Amazon -Amazon 1P and 3P planning and execution -Developed and executed business plans for national accounts with full engagement of digital commerce, DTC strategy and social platforms-Delivered profitable top-line customer growth through execution of key initiatives and alignment with customer goals-Maintained distribution through supply chain volatility-Cross functional engagement with supply chain, finance, engineering, quality and marketing-Responsible for data pull and analysis including Kantar Research and Nielsen Connect-Direct sales team of three professionals (institutional, grocery & Canada) which also includes trade planning and forecasting-Internal marketing auditor – ISO 13485-2016 standards

West Chester, Ohio, Us

-Manage $7.5MM portfolio including Target, Drug and Ecommerce-Regained distribution at Target in 2016 after 2 years of .com only business -3 years of growth and expansion at Target into a $4 million dollar portfolio-Secured 3 new item distributions in the drug channel, the first in over 5 years-Revamped internal price list and implemented internal weekly trackers -Manage P&L budget to maximize ROI and drive profitability-Closely collaborate with Marketing and Operations team to execute line reviews and strategize additional opportunities to grow sales

Downers Grove, Illinois, Us

-Manage $9.5MM dinnerware and $1.8MM storage business at Target NA and $1MM+ dinnerware business at Target CA-Grew dinnerware business 32% in 2012 driven by an additional 5 linear feet of shelf space-Grew dinnerware.com business by 20% in 2012 driven by incremental promotional activity and increased distribution-Launched new home storage line in 2013-Secured additional 4’ section of dinnerware for Target CA in 2014-Secured incremental $1MM 12 week dinnerware opportunity for 2014-Awarded 6 new food storage SKU’s in 2014 in highly competitive environment-Promotional planning, post promotion analysis, trade management-Category management application-Built strong cross functional relationships with Demand Planning, Supply Chain, Design, Quality Control, Finance

Chicago, Il, Us

-Manage Acosta retail team over 6 states and 8 major suppliers/retailers including Target, SuperValu and Hy-Vee-Facilitator between key account managers and Acosta team to ensure flawless communication and execution-Review Distribution tracker and look for focus opportunities/gaps-Conduct bi-annual meetings to reinforce goals and priorities and review new items.

Chicago, Il, Us

-Execute and analyze refrigerated portfolio business plans for 6 centralized banners totaling over 26MM lbs and 70MM Sales-Communicate with each banner to ensure understanding, support and execution of strategic business plan.-Manage ADM development-Secure new item distribution and follow through with execution to be first on shelf-Assist Shopper Marketing team in development, execution, communication and analysis of events-Support the SV RMR process (category management) through assortment and POG implementation-Utilized pricing and promotion tools to implement best promotional plans with reduced everyday retails (Seltzer program) at several banners-Manage retail communication to Acosta broker team including quarterly reviewsTeamwork "Star of Excellence" Award February 2010Collaboration "Star of Excellence" Award February 2011Sara Lee Women's Network "Lunch Connections" LeaderMember of "Network of Executive Women"

Chicago, Il, Us

-Maintain and execute refrigerated portfolio promotional ad planners for 6 centralized banners-Liaison between PDM's/ADM's and SV Corporate-Initiated monthly call to review/update planners and any other opportunities with PDM's/ADM's-Participate in meetings to review ad planners twice a month with SV BSS/BSM-Assist senior PDM on corporate communication and paperwork, including new item presentations and shopper marketing events-Assist Shopper Marketing team in development, execution and communication to PDM's/ADM's-Complete post event analysis on shopper marketing events -Supported the SV RMR process from level 5 through assortment and POG implementation -Utilized pricing and promotion tools to implement best promotional plans with reduced everyday retails (Seltzer program) at several banners-Maintain and execute Frozen and Refrigerated promotional plans for Miners, Coborn's and Royal Foods-Review promotions and sales volumes and adjust plans as needed to maximize return-Analyze base and incremental pricing to maximize volume potential-Manage ADM through regular planner reviews and account updates

Chicago, Il, Us

-Responsible for refrigerated, frozen, and deli portfolios with annual gross dollar sales of over $15 million including; Hopkins independent groups and Royal Foods-In first half FY07, achieved 21% increase in dollar sales in SV Dakotas and a 17% increase in dollar sales in SV Northwest-Work in collaboration with PDM's to grow the respective businesses-Weekly call with buyer to reduce short coded and salvage in smaller warehouses-Weekly meeting with RPA to discuss deductions and fund balances-Monthly completion of telesales surveys and Acosta SPA's and surveys-Initiated monthly conference call with Acosta retail team to improve communication and review priorities-Got everyday SRP reduced at SV Hopkins on several JD breakfast items utilizing Price eValuator-Increased base business at Coborn's and Super One by instituting a modified EDLP program at both accounts

Chicago, Il, Us

-Responsible for inputting sales plans into COMPAS$ and maintaining on a weekly basis, including adjustments for changes in price, trade rates and customer promotions-Working closely with PDM and CDM and taking on a more collaborative role in the business planning process-Research, validate and resolve deductions in a timely manner-Over $10,000 in chargeback's recovered-Lead initiative to correct pricing errors at all SuperValu divisions in an effort to eliminate invoice discrepancies

Camden, Nj, Us

Recipient of prestigious Campbell's Merit Award in 2002 and nine "You Make a Difference Awards" for outstanding leadership and performance-Managed retail conditions within a territory of 85 stores to insure superior in-store presence through distribution, shelving, merchandising and pricing-Point Person for Kroger, AC Nielsen, Customer Marketing & Planning-Assisted Kroger Customer Business Manager on headquarter calls; including presenting new items and acting as main Campbell contact while CBM on leave-Exceeded individual performance goals for five years with a 109% average-Created new selling materials, sales presentations and cross-merchandising ideas and concepts to benefit customer and Campbell profitability-Analyzed and interpreted AC Nielsen and Spectra reports to assist in sales presentations-Aligned with customer teams to enhance business results at store level by selling non-mandatory displays against customer promotions -Achieved new item distribution goals prior to deadlines

New York, New York, Us