Danielle Peres Email & Phone Number

Australia

Key Achievements: - Developed social media strategies that increased engagement by 25% and boosted brand visibility by 45% for Shopper and Bitfy.- Managed 4 major social media platforms, resulting in consistent branding across all channels.- Analysed social media metrics weekly and adjusted strategies, achieving a 35% increase in audience reach.- Maintained consistent brand messaging across 4 social media platforms, resulting in a 45% increase in customer engagement.Responsibilities: - Designed comprehensive social media strategies tailored to each client's goals and target audience, focusing on increasing engagement and brand visibility.- Created, curated, and scheduled content across various social media platforms, ensuring alignment with brand voice and values.- Worked closely with clients to understand their objectives, preferences, and target audience and regularly communicated strategy updates and performance metrics.- Actively engaged with followers and customers through comments, messages, and interactive content, fostering relationships and driving customer loyalty.

Key Achievements: - Created comprehensive media plans for clients like Lycra, achieving a 35% increase in advertising reach and a 45% growth in brand awareness.- Implemented a media strategy, resulting in a 25% increase in advertising coverage and a 15% sales boost.- Managed media execution, including 45% on-time material delivery and billing, ensuring 35% campaign efficiency and meeting all deadlines.- Negotiated media proposals to secure 35% client cost savings, aligning strategies with budgets.- Utilised innovative digital campaign strategies, driving a 40% increase in online engagement and boosting clients' online presence by 30%.Responsibilities: - Developed and executed comprehensive offline media plans, including Television, Newspaper, Magazine, Radio, and OOH, aligning with client objectives and target audience preferences.- Led negotiation processes with media vendors, securing favourable rates and maximising value for clients.- Presented media strategies and post-buying reports to clients, offering recommendations for optimisation.- Cultivated strong working relationships with creative partners, ensuring seamless integration across media channels and innovative campaign solutions.- Managed timelines, deliverables, and cashflows to ensure projects were completed on schedule.- Conducted in-depth analysis using tools such as TGI, Ibope Monitor, and Marplan to determine each campaign's most influential media channels.

Key Achievements: - Managed an AUD 18M media campaign for Avon's Viva by Fergie perfume, earning a national advertising award and boosting brand recognition by 40%.- Optimised the media budget for Fast and Furious 7 and 8 movies by negotiating competitive rates, reducing costs by 30%, and reallocating funds to other marketing initiatives.- Oversaw multi-channel media campaigns across print, radio, and TV, resulting in a 35% increase in brand awareness for significant clients like HSBC, Vivara and P&G.Responsibilities: - Conducted media planning and benchmarking to establish campaign strategies across various media channels.- Lead in-depth competition analysis to identify market trends, informing critical business decisions.- Collaborated closely with Mediacom to ensure optimal coordination and alignment on media plans.- Generated comprehensive TV reports with critical insights on viewer behaviour and program performance.- Analysed newspaper audience data using Medialog and IVC tools to provide insights for targeted advertising.- Conducted radio audience analysis using Easymedia to identify critical demographics and listening habits.- Utilised Ipsos Market Research tools to gather and interpret market data, providing strategic recommendations.

Diploma, Social Media And Marketing

Diploma, International Business

Certificate Iii, Business

Bachelor'S Degree, Public Relations, Advertising, And Publicity