Experienced Marketing Specialist and Media Planning professional with extensive expertise in social media, recognition of boosting engagement, brand visibility, and advertising reach for significant clients in various industries. Proficient in developing strategic media plans, optimising campaigns, and achieving outstanding results. Skilled in managing multiple platforms, analysing metrics, fostering client relationships, budget management, collaborating with cross-functional teams, and offering clients valuable insights for future planning. Advanced expertise in Microsoft Office Suite and Google Analytics and proficiency in various market research tools for precise audience analysis and targeted advertising.KEY SKILLS- Media Planning & Execution: Experienced in crafting comprehensive media plans across TV, print, radio, and digital channels, resulting in increased brand awareness and advertising reach.- Data Analysis & Reporting: Skilled in conducting in-depth analysis using tools such as TGI, Ibope Monitor, and Marplan to identify effective media channels and market trends.- Social Media Management & Planning: Expert in developing comprehensive social media strategies tailored to client goals and target audiences, driving engagement and brand visibility.- Content Creation & Branding: Knowledge of Adobe Creative Suite and Canva for designing content and editing videos, with solid copywriting abilities to create compelling and engaging material.- Client Relations and Negotiation: Strong negotiation skills, securing client cost savings while maximising campaign efficiency and impact.- Communication & Collaboration: Strong interpersonal and communication skills for building positive relationships with clients, team members, and other stakeholders.- Technology Proficiency: Skilful with media planning and buying software, including Ibope Media Work-station, Planview Easy Media, Easy Planning, Monitor Evolution, Sisem Suite, and Tom Micro.
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Social Media PlannerFreelance Jan 2018 - Nov 2023AustraliaKey Achievements: - Developed social media strategies that increased engagement by 25% and boosted brand visibility by 45% for Shopper and Bitfy.- Managed 4 major social media platforms, resulting in consistent branding across all channels.- Analysed social media metrics weekly and adjusted strategies, achieving a 35% increase in audience reach.- Maintained consistent brand messaging across 4 social media platforms, resulting in a 45% increase in customer engagement.Responsibilities: - Designed comprehensive social media strategies tailored to each client's goals and target audience, focusing on increasing engagement and brand visibility.- Created, curated, and scheduled content across various social media platforms, ensuring alignment with brand voice and values.- Worked closely with clients to understand their objectives, preferences, and target audience and regularly communicated strategy updates and performance metrics.- Actively engaged with followers and customers through comments, messages, and interactive content, fostering relationships and driving customer loyalty.
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Media PlannerSanta Clara - Agência & Consultoria De Comunicação Apr 2014 - May 2015Key Achievements: - Created comprehensive media plans for clients like Lycra, achieving a 35% increase in advertising reach and a 45% growth in brand awareness.- Implemented a media strategy, resulting in a 25% increase in advertising coverage and a 15% sales boost.- Managed media execution, including 45% on-time material delivery and billing, ensuring 35% campaign efficiency and meeting all deadlines.- Negotiated media proposals to secure 35% client cost savings, aligning strategies with budgets.- Utilised innovative digital campaign strategies, driving a 40% increase in online engagement and boosting clients' online presence by 30%.Responsibilities: - Developed and executed comprehensive offline media plans, including Television, Newspaper, Magazine, Radio, and OOH, aligning with client objectives and target audience preferences.- Led negotiation processes with media vendors, securing favourable rates and maximising value for clients.- Presented media strategies and post-buying reports to clients, offering recommendations for optimisation.- Cultivated strong working relationships with creative partners, ensuring seamless integration across media channels and innovative campaign solutions.- Managed timelines, deliverables, and cashflows to ensure projects were completed on schedule.- Conducted in-depth analysis using tools such as TGI, Ibope Monitor, and Marplan to determine each campaign's most influential media channels. -
Media CoordinatorGrey Apr 2011 - Apr 2014Key Achievements: - Managed an AUD 18M media campaign for Avon's Viva by Fergie perfume, earning a national advertising award and boosting brand recognition by 40%.- Optimised the media budget for Fast and Furious 7 and 8 movies by negotiating competitive rates, reducing costs by 30%, and reallocating funds to other marketing initiatives.- Oversaw multi-channel media campaigns across print, radio, and TV, resulting in a 35% increase in brand awareness for significant clients like HSBC, Vivara and P&G.Responsibilities: - Conducted media planning and benchmarking to establish campaign strategies across various media channels.- Lead in-depth competition analysis to identify market trends, informing critical business decisions.- Collaborated closely with Mediacom to ensure optimal coordination and alignment on media plans.- Generated comprehensive TV reports with critical insights on viewer behaviour and program performance.- Analysed newspaper audience data using Medialog and IVC tools to provide insights for targeted advertising.- Conducted radio audience analysis using Easymedia to identify critical demographics and listening habits.- Utilised Ipsos Market Research tools to gather and interpret market data, providing strategic recommendations.
Danielle Peres Education Details
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Social Media And Marketing -
International Business -
Business
Frequently Asked Questions about Danielle Peres
What is Danielle Peres's role at the current company?
Danielle Peres's current role is Media Planner | Marketing Specialist | Media Coordinator.
What schools did Danielle Peres attend?
Danielle Peres attended Australian Pacific College, Ilsc Education Group, Ilsc Education Group, Estácio.
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2daemen.edu, mower.com3 +171654XXXXX
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Danielle Peres
Suporte À Gestão / Analista Administrativo / Assistente Administrativo / Assistente PlanejamentoRio De Janeiro, Rj -
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