Led design for the Lending vertical, creating and optimizing multi-sided marketplaces, product matching flows, landing pages, and other shopping experiences for millions of consumers.Tested and implemented solutions to boost conversion, engagement, and retention, resulting in a 16%+ YoY increase in loan revenue.Achieved 31% increase in revenue per user and 87% increase in registration through product optimization and iterative A/B testing.Acquired 1.5 million new users by creating NerdWallet's first subbrand (theratechopper.com) for the subprime market.Launched multiple 0-to-1 features and MVPs to tackle complex user challenges in areas like credit card rewards, debt management, and credit building.Co-led the Product Design co-op, organizing professional development and mentorship opportunities for the team.Recognitions:- What Good Looks Like Winner, “Ownership” (2023)- Hackathon Winner, "Best Immediate Revenue Hack” (Spring 2023)- Hackathon Winner, “People's Choice” and “Best Idea/Pitch” (Fall 2021)

Led the design of Home Lead Match, a product-matching tool connecting consumers with mortgage financing partners.

Launched a B2B SaaS platform, consolidating several legacy trading applications into a data-driven dashboard. Successfully onboarded 18 enterprise customers, driving billions in loan acquisitions, with plans to scale to 120+ clients.Designed user-centered solutions that drove income generation and enhanced the usability of complex enterprise platforms and business processes.Led research synthesis and presented actionable insights to 50+ cross-functional team members and stakeholders in weekly discovery sessions, shaping product strategy and prioritization.

Built interactive, online learning courses for global international development clients (USAID, UNESCO DAI, etc) using the TechChange e-learning platform and Articulate Storyline.Led design workshops enabling clients to establish sustainable and cost-effective e-learning teams.Created multimedia assets for e-learning courses and marketing materials includinggraphics, illustrations, videos, and PDFs.