Danielle Pinders Email & Phone Number

Boston, Massachusetts, United States

• Responsible for income generation (private donors, events, corporate donors, campaigns) and all marketing initiatives aimed to raise NFI Vermont's community profile.
• Ensures implementation of data collection for each income activity including income/expense records and donor/volunteer information.
• Successfully develops and maintains key relationships with community businesses, community leaders and high potential supporters.
• Cultivates a strong volunteer constituency. Oversees the recruitment, training and mobilization of volunteers, and partners with volunteer committees in planning and executing events. Secures volunteer commitment.
• Develops successful strategies for increasing event participation, revenue growth, community awareness and engagement.
• Secures sponsorship and underwriting from high level corporate sponsors-including media.

Waterbury, VT

• Severed as a manager for the busy Customer Marketing team, which entails executing a variety of tactical marketing efforts including:
• Manage the development and maintenance of all point-of-purchase material and collateral (over 500 items).
• Manage brand updates, analyze improvements and make recommendations.
• Agency management (customer marketing events/promotions): Manage experiential marketing initiatives from inception through completion with agency in the following fields: Event/Mobile Marketing (Sampling events).
• Develop attractive marketing vehicles to acquire new consumers and create awareness about GMCR while driving new or existing consumers to customer locations.
• Identify sponsorship opportunities within various events/promotions with agency to reach specifically targeted niche markets, provide dramatic influence on customer relations, and create competitor differentiation.

• Oversee the organization’s marketing/advertising, and development efforts in Vermont as outlined below while assuring the application of best practices.
• Lead all fundraising activities including special events, individual giving, corporate sponsorships to generate revenue for the mission.
• Serve as lead point person in collaboration with key community partners, and work with internal/external marketing and communication teams to promote the mission as well as enhance sponsors image/brand positively.
• Work with corporations to differentiate from competitors by building employee and company morale through hands-on, entertaining, and compelling branding experiences unmatched by traditional marketing methods.
• Develop promotional materials as well as Sponsorship, Media, and Vendor proposals.
• Collaborate with IT Dept to create event websites and develop content for those pages.