Danielle Poulos Email & Phone Number

Melbourne, Vic, Au

Manager of content and owned channels, a digital eco-system with 1.5+ million followers and subscribers. Network includes Facebook, Instagram, TikTok, Twitter, Threads, email newsletter (EDM), website editorial content. In-house social media content creator. Developed and managing 23-24 domestic Social Media and Content Strategy, brand and social media content photo and video shoots, website content management, EDM creation, planning and publishing, creative supplier management, procurement, influencer management. Digital content for destination campaigns and branded content partnerships.

Channel manager, content lead, creator and strategist for What’s On Melbourne, a digital channel network with combined audience of 1 million collective followers and subscribers. Winner - Best Use of Content, 2023 Mumbrella Travel Marketing Awards. We work to increase visitation and spend within the municipality, working with a substantial network of internal and external stakeholders. I manage the content strategy, social media strategy, social schedule, analytics and reporting and forward planning for the What’s on ecosystem, to support City of Melbourne's destination marketing campaign. My role also include producing and advising on all content for our integrated marketing strategy including photography, videos, social media content (e.g. reels, stories) and content for digital advertising platforms including YouTube and digital display.

Melbourne

Manage and implement social media / content strategy for George Calombaris' hospitality group - The Press Club, Gazi, Hellenic Republic and Jimmy Grants.

Melbourne

Write, edit and manage production of MSO communications, both print and online.In-house copywriter and editor – work to brief to deliver tailored communications for MSO marketing campaigns including advertising, EDMs, printed marketing collateral, monthly e-news, social media and MSO website. Write, edit and manage production of corporate communications including Annual Report, sponsorship and philanthropic materials, subscriber and audience letters, messages for MSO Managing Director and Chairman

Melbourne, Victoria

A varied communications role which includes online, media relations, corporate and ministerial communications.As part of this role I manage editorial content for Tourism Victoria’s corporate website www.tourism.vic.gov.au as well as Tourism Victoria’s corporate social media channels: twitter (@TourismVIC), Linked In (Tourism Victoria) and Facebook (Tourism Victoria).

Managed, developed and implemented a range of public relations campaigns and proactively generated editorial coverage to promote Melbourne and Victoria's events, attractions, arts and culture, food and wine and other key tourism experiences to national, intrastate and interstate editorial media (travel, lifestyle, food & wine, arts and culture) including press, television, radio, online and social media Editor of Pieces of Victoria, monthly e-newsletter to tourism and lifestyle mediaMedia event conception & management, liaison with multiple stakeholders including government, industry and Tourism Victoria's international offices.

Developed and implemented a social media strategy for newly formed St Kilda Tourism AssociationContent creation and management of the organisation's Facebook page (St Kilda Melbourne), twitter (@stkildamelb) and instagram @stkildamelbourne - the latter two channels were created as part of this strategy.

Managed PR and media campaigns and activity for Arts Centre Melbourne presented events and corporate initiatives including 2013 Spiegeltent season, launch of ACM's food and beverage offering and 2012-2013 Summer seasonManaged a team of three publicistsThis position was undertaken three days a week concurrently with role as Senior Media Officer at Tourism Victoria

Melbourne, Australia

Media relations focused role which involved managing PR campaigns (national and intrastate media) and proactively generating media coverage for ACMI’s film, education and exhibitions programsCampaigns included: Pixar: 20 Years of Animation exhibition (part of Melbourne Winter Masterpieces series), Game On, Kubrick, Melbourne International Animation Festival, ACMI Cinemas regular programs including ‘Focus on’ film series, exhibition program at ACMI Games Lab (2004 – 2008)