I am currently responsible for all operational marketing end to end requirements, supporting brand directors from conception to execution of all campaigns (phone – inbound and outbound, TV, Web, DM (ATL/BTL), Retail, Direct Selling – Party Plan, and 3rd Party Vendor offers) as well as briefing relevant stakeholders, vendors and departments and managing everything in between.I also must review each offer’s profit and loss statements and ROI’s, assess predicted cost per orders and supply all operational costs to ensure all campaigns are profitable and direct contribution is high.Included in my responsibility is assisting in campaign forecasting for the planned marketing activity, as well as reviewing and implementing strategies to deplete excess lines.My responsibly also covers working with marketing to conceptualise and support backend customer value add programs to increase customer retention and satisfaction.Key Achievements:• Briefing and implementing a web based system to manage all coding requirements – reducing the number of staff required to setup campaign coding.• Documenting and implementing operational/marketing standard operating procedures.• Streamlining the advertising techniques to a number by station system, decreasing the number of phone numbers required saving over $100K annually and increasing reporting visibility.• Successfully implementing over 5 new brands into market• Full review of all outbound customer packaging, resulting in half of our packing changing to be within the Auspost fixed postage guidelines saving $2 per shipment.• Working directly with the ecommerce team and outsourced web suppliers to design and develop an online customer personalisation program.• Assisting marketing with the flagship brand campaign relaunch, Full brand refresh executed in 16 weeks.

In this role I was responsible for ensuring the entire operational supply chain requirements were met and in most cases exceeded on all levels throughout the organisation.I was also directly responsible for ensuring the inventory forecasting of all activity was loaded, procurement, planning and holdings, managing over 1500 SKU’s all movements from 15 different vendors and on hand holdings of more than 5 million dollars of inventory. Established a quality assurance program to insure all suppliers were delivering goods on time and to the briefed specifications, as well continually monitoring and reviewing new and existing inventory suppliers.My responsibility extend to all operational suppliers (our major suppliers included, Expeditors, E.D.S (H.P), Australia Post and Zintel and AAPT), not only managing price and contracts, but and ensuring all continually delivered high standard of service.I was also was continually re-evaluating the organisations operational processes to improve workflow and increase overall revenue.Implemented organisational reports to better analyse inventory and marketing activities.Key contact for Marketing to ensure all campaign inventory and deadlines across both internal and external supplies were achieved.Key Achievements:• Successfully managed the simultaneous consolidation of 3 separate fulfilment sites into one central outsourced hub.• Reducing freight costs across, by leveraging the US contract for our international arm, saving over 20% annually.• Reduced excess inventory holdings.• Streamlining the procurement and PO process as well a implementing a new MRP system – reducing excess inventory provision by 1 million dollars across a 12 month period.• Sourced new suppliers and reduced costs without compromising quality• Supported a telco tender resulting in a $150K savings.

In this role I was responsible for ensuring the daily operational requirements were met, and operational service levels were maintained throughout the organisation. I was to assist and provide support direct to the Operations Director, as well as liaise with suppliers to ensure suppliers successfully delivered high standards of service across all departments including fulfilment, dispatch and call centre, and continually re-evaluating the organisations operational processes to improve workflow and increase overall revenue.Key Achievements:• As part of a team, successfully co-ordinated outsourcing of customer service call centre to offshore supplier in New Zealand - including training and helping to develop specifications for IVR and CRM software.• Introduce strategies to increase revenue from the sales call centre.• Managed trial of new outsourced sales call centre.• Successfully managed transition to new outsourced call centre.• Created customised report templates to maximise the use of sales data. • Managed freight forwarders and inventory movements.