• Spearheaded comprehensive brand management for Ultra PRO Entertainment games and Ultra PRO Gaming & Sports Accessories, ensuring a cohesive brand voice across diverse marketing channels.• Pioneered market research initiatives, utilizing consumer insights to craft innovative competitive strategies that propelled brand success.• Orchestrated the development of creative briefs and strategic marketing plans, meticulously setting budgets and KPIs for the successful launch of all new Ultra… Show more • Spearheaded comprehensive brand management for Ultra PRO Entertainment games and Ultra PRO Gaming & Sports Accessories, ensuring a cohesive brand voice across diverse marketing channels.• Pioneered market research initiatives, utilizing consumer insights to craft innovative competitive strategies that propelled brand success.• Orchestrated the development of creative briefs and strategic marketing plans, meticulously setting budgets and KPIs for the successful launch of all new Ultra PRO products.• Led the conceptualization and execution of captivating lifestyle photoshoots and dynamic sizzle video projects, contributing to enhanced brand visibility and engagement.• Established the framework for all social media endeavors, consistently maintaining monthly analytics reporting presentations to gauge performance and inform strategic adjustments.• Played a pivotal role as the primary public relations liaison for all brands, proactively identifying and cultivating influential partnerships to amplify brand reach.• Contributed to content development for board games and accessory products, ensuring alignment with brand messaging and market demands.• Collaborated closely with product development and sales teams, identifying and capitalizing on growth opportunities that maximized market penetration and revenue. Show less

• Successfully developed and launched infant/toddler/preschool toys as well as kids/family games which increased sales by 34%. • Worked closely with the CFO to develop a cost analysis tool which helped to better monitor company margins and improve profitability. • Continuously monitored trends and sought out new product and licensing opportunities. Developed relationships with partners at Nickelodeon and negotiated multiple licensing contracts. • Collaborated with Warner Brothers… Show more • Successfully developed and launched infant/toddler/preschool toys as well as kids/family games which increased sales by 34%. • Worked closely with the CFO to develop a cost analysis tool which helped to better monitor company margins and improve profitability. • Continuously monitored trends and sought out new product and licensing opportunities. Developed relationships with partners at Nickelodeon and negotiated multiple licensing contracts. • Collaborated with Warner Brothers Small Foot movie team to create and implement a campaign that generated awareness of kids’ games.• Re-launched the Automoblox MOTOCLUB loyalty program that increased membership by 15% within the first month and doubled Amazon sales. • Gave direction to creative teams to develop compelling campaigns with tactics ranging from grassroots to television commercials. • Member of a team nominated for the 2017 Innovative Marketing Team of the Year TAGIE award. Finalist for the 2019 Women in Toys, Licensing & Entertainment (WIT) Wonder Woman in Licensing Award. Show less

• Create and implement strategic marketing plans for new brands including product positioning and pricing strategies• Manage collateral development and the execution of promotional programs• Collaborate with upper management, product development team and artists to identify new product concepts• Support the sales staff by attending sales calls, trade shows and events• Research upcoming trends and competitive landscape

• Develop strategic marketing plans and campaigns to support OfficeMax tech and tech services retail initiatives• Partner with Brand, Web and Advertising Production teams to ensure all collateral maintains a consistent look and feel• Evaluate sales performance and market conditions to accurately identify potential risks and/or opportunities• Continuously research and implement new ways to market to OfficeMax customers• Perform work in a high-volume, fast-paced environment that… Show more • Develop strategic marketing plans and campaigns to support OfficeMax tech and tech services retail initiatives• Partner with Brand, Web and Advertising Production teams to ensure all collateral maintains a consistent look and feel• Evaluate sales performance and market conditions to accurately identify potential risks and/or opportunities• Continuously research and implement new ways to market to OfficeMax customers• Perform work in a high-volume, fast-paced environment that requires meeting time sensitive deadlines and quick problem-solving Show less

• Assisted in the launch of several key initiatives for the services division such as PC trade-in and photo services • Organized the execution of circular ads, flyers, direct mail, e-mail, online and social media promotions • Analyzed and tracked effectiveness of company marketing campaigns as well as competitor’s campaigns• Assisted with market research activities including focus groups and the development of quantitative questionnaires• Managed company presence on Twitter… Show more • Assisted in the launch of several key initiatives for the services division such as PC trade-in and photo services • Organized the execution of circular ads, flyers, direct mail, e-mail, online and social media promotions • Analyzed and tracked effectiveness of company marketing campaigns as well as competitor’s campaigns• Assisted with market research activities including focus groups and the development of quantitative questionnaires• Managed company presence on Twitter, including writing tweets, monitoring followers, running sweepstakes and tracking analytics• Worked with vendors to ensure store collateral aligned with the brand style guide• Promoted to Assistant Marketing Manager Show less

• Lead Copywriter and Team Trainer on several large-scale projects• Wrote effective product copy for various catalogs, websites and emails • Edited and proofread copy for consistency and accuracy• Coordinated with creative designers to produce desired presentations

• Researched the needs and wants of Elmhurst College alumni • Wrote and distributed a survey in order to run a quantitative analysis• Conducted a focus group to seek out qualitative responses

• Organized press kits to be sent out to various magazines• Developed marketing signage and wrote product descriptions• Communicated product direction to the store level• Photographed new products on a daily basis

• Developed promotional materials and prepared for trade shows• Provided customer service for walk in customers and appointments• Contacted vendors regarding new merchandise and orders• Assisted with the design of Blanche Bags