Danielle Richter Email & Phone Number

Dallas, Tx, Us

Irving, Texas, Us

Irving, Texas, Us

Irving, Texas, Us

Bolingbrook, Il, Us

• Leadership- Lead merchant managing the professional hair care and hair color category with an annual sales volume of $1.2B. Directly managed a team of buyers, associate buyers, assistant buyers and admins with over 140 brands and 1,200 stores. • Financials- Develop and execute financials plans with the planning and inventory teams. Directly responsible for the P&L, forecasting and reporting margin to senior leadership and securing incremental funding to deliver results over EBITDA goals. • Marketing- Plan and create all print marketing including monthly mailers and weekly inserts. Created financial reporting after each ad to evaluate each promotions effectiveness and impact on margin. • Data Analysis- Analyzing and reporting out information from NPD, Euromonitor, IRI. Deep analysis of planogram productivity metrics- sku productivity, inventory turn and profitability per inch.

Bolingbrook, Il, Us

• Overview- Lead the merchant team managing the professional tool category with an annual sales volume of $400M. With two direct reports and 30 brands with 1,100 stores. • Brand Management- Fostered relationships with new brands and secured distribution with new disruptive brands to re-invigorate the category and drive comp growth. • Sku Productivity- Created, analyzed and shared out data related to category trend, productivity per sku and presented a plan to further increase market penetration.

Plano, Texas, Us

• Overview- Omni-channel buyer for 57+ brands and 1,300+ skus for a category with $300M annually in sales volume. • Analysis- In depth data analysis on planogram productivity and promotions to identify under performing brands and skus. Used this analysis to create action plans to exit these items in partnership with the brand. • Forecasting- Forecast all buy quantities for promotional/seasonal items and provide quantities to vendors for production planning. • Brand Management- Manage relationships with key stakeholders in various companies, negotiate costs, payment terms, accrual and all contracts for new brands.

Plano, Texas, Us

• Overview- Associate buyer for the AT&T cell phone category that produced $2B in sales annually.• Launches- Successfully coordinated the iPhone 5 launch, the largest product launch in the history of the chain. Worked to secure inventory with Apple and Samsung and balanced orders with the open to buy. • Marketing- Planned all print and TV advertising for the category. Developed promotions with the brands to maintain profitability goals while driving sales volume.

• Overview- Assistant Buyer for various consumer electronics categories- tablets, e-readers, GPS, radar detectors, digital cameras and accessories. Categories produced over $200M annually. • Product Development- Identified gaps in the assortment and worked with the private label team to create products to help drive sales and margin within the accessory category. • Funding- Worked directly with brands to secure funding for promotions to meet margin goals.

Richfield, Minnesota, Us

• Overview- Managed the Geek Squad and Computer sales department based on the stores. Over 30+ direct reports and $2M annually. • Merchant Responsibilities- Hand selected to partner with the computing and tablet merchant team to provide consumer feedback in real time. Attended brand market meetings for Microsoft, Samsung, Toshiba, Sony, HP and other top consumer electronics brands.