Danielle Rita Email & Phone Number

La Mesa, Ca, Us

San Diego, California, Us

• Executed Accounts Payable duties in QuickBooks for all care centers: - Responsible for approving and allocating all corporate costs. - Assisted with discovery, implementation and adoption of new automation solution, AvidXchange.• Managed the partnership with Advantage Trust on Group Purchasing. - Retained supplier relationships and acted as lead on new and existing contracts. - Multi-function machines – saved $5,000/year by consolidating 9 contracts, with 5 distributors and 4 lessors, into one contract directly with one lessor.• Coordinated office procedures, and provided administrative support, to ensure efficient operation of the office.• Developed and updated administrative systems to make them more efficient.• Maintained organizational tracking documents detailing assignments, in-progress work, and completed project milestones for various departments.• Maintained office supplies inventory by checking stock, anticipating needs, and placing/expediting orders.• Ensured operation of equipment by completing preventative maintenance requirements, calling for repairs, maintaining inventory, and evaluating new equipment and techniques.

San Diego, Ca, Us

• Worked with Sales and Marketing to define demand generation strategies, drive content creation, develop compelling messaging, and design and execute programs in order to deliver quality sales leads and establish strong market positions.• Built and executed marketing plan from concept to creative to post analysis with the ability to clearly present outcomes and recommendations for improvement.• Partnered with the sales team on joint initiatives in order to increase sales pipeline and accelerate deals to close.• Owned the development, management, analysis, and optimization of marketing initiatives including paid media, content marketing, multichannel nurturing, and social media marketing.

Boston, Massachusetts, Us

• Spearheaded the strategy and execution of Bold360’s global digital marketing campaigns through online channels including social media, search, display, remarketing and video while managing multimillion-dollar budget.• Collaborated with cross-functional teams including Product Marketing and Regional Marketing to create content maps that support go-to market strategy and initiatives like product launches.• Grew social media presence and engagement by using video content and implementing insights tag to retarget website visitors – 179 new followers on LinkedIn.• Landing Page Optimizations – wrote and tested landing page copy to improve quality score and conversions.• PPC Advertising: drove $2.5M in sales pipeline – 85% increase YoY.• ABM: contributed to +$1M in marketing influenced sales from target accounts.

Lexington, Massachusetts, Us

• Assisted with the planning, management, and execution of global marketing initiatives through earned media, events, and content marketing. • Hired and lead outside PR agency to drive awareness of Signiant through earned media. Helped create and vet content and story ideas and worked with agency to execute on all PR functions including news releases, content creation and distribution, social advocacy, awards and speaking engagements.• Lead the efforts associated with two major annual events. Owned the project plan and worked closely with management to ensure successful execution.

Lexington, Massachusetts, Us

• Researched and identified new channels with global reach including industry associations, online communities, online publications and events/conferences.• Developed and executed impactful lead generation campaigns.• Managed the creation, execution and delivery of email campaigns in Marketo.• Lead the development of and coordinated with internal team to develop compelling content to support marketing programs.• Met with inside sales regularly to discuss programs, process and lead quality.• Owned all sponsorship relationships and subsequent programs/events.

Bedford, Ma, Us

• Managed integrated multi-channel marketing campaigns spanning email, webinars, events, online advertisements, and video.• Planned customer facing regional events and sales meetings.• Wrote promotional copy for email campaigns.• Worked with global teams to localize webinars.• Maintained relationships with business partners and agencies internally and externally.• Earned marketing recognition award for Q4 FY14.

Bedford, Ma, Us

• Marketed awareness to target audiences through social media platforms including: Facebook, Twitter, Instagram, Wordpress, and Pinterest• Engaged in weekly communication staff meetings to execute programs and projects including direct email marketing, member-facing events, user group conferences, and company meetings• Obtained knowledge of “best” social media practices• Gathered material of pertinence for web content• Analyzed Facebook demographics, psychographics, and member usage• Generated increased activity and Facebook virality• Observed implementation of online advertising and promotions• Coordinated daily news briefing • Promoted events digitally/ tracked attendee registration

Pittsford, New York, Us

• Published feature articles including topics on: home-based daycare, the walk for cystic fibrosis, and a Q&A on a Boston Marathon participant • Interviewed sources and reported information• Collaborated with editor on assignments and accepted constructive feedback

• Pitched story ideas which were accepted and executed on• Edited content/ confirmed quotes and facts• Constructed blogs• Handled/supervised social media platforms• Researched and reported

Bachelor Of Arts (B.A.), Communications

Journalism And Media Writing Internship Program

High School