Ceo + Designer
CurrentWherewithal has revolutionized the bra industry by designing a modern solution to traditional sizing challenges. With our utility-patented 3-in-1 sizing system, we’ve replaced the outdated hook-and-eye mechanism with innovative back band adjustability, offering women the first-ever personalized bra sizing experience. This system reduces SKUs by 66% while expanding size options by 3x compared to traditional bras, solving a key issue in the intimate apparel market.Key Highlights:Launched an innovative, patented 3-in-1 bra sizing system.Featured in major media outlets such as Nordstrom, Us Weekly, Travel + Leisure, CBS Mornings, Forbes, Alice, and Yahoo Finance.Woman-owned and operated, focusing on sustainability and inclusivity.Wherewithal empowers women by offering personalized solutions that fit their lives and bodies, with a vision to transform the future of bras and intimate wear.