• Increased client retention from 49% in 2019 to 88% in 2020.• Implemented quarterly performance appraisals for employees to increase accountability, job happiness, and standardize services across the team for increased client success and happiness.• Standardized client continuity books to improve client experience and retention during internal employee transitions or departures.• Developed and implemented an internal onboarding system for new employees which streamlined the first 90 days of training, enabling our agency to double in employees while increasing client satisfaction and employee retention.

As the New Teammate Success Manager, I focus on developing new teammates into successful additions. Through strategic onboarding, training, and continual check-ins, new teammates are able to seamlessly grow into the team.

• Builder Funnel Media Team Lead: Integral member for the Builder Funnel Leadership Team managing a team focused on growing online brand presence. This includes strategic planning and execution of the Builder Funnel content calendar, guest writing and blogging strategy and schedules, social media marketing strategy and execution, video marketing strategy and implementation, and podcast growth.• Done for You Social Media Product Co-Manager: Conceptualize, develop, and co-manage a leading social media marketing product in the remodeling industry space. This role includes continual feedback and improvement of service and product, development of monthly training videos, creation and curation of monthly social posts, preparation of marketing collateral for shows, and sales/marketing growth of the product itself.• Inbound Marketing Specialist: Aid Account Manager in development and implementation of specific Inbound Marketing strategy for each client. This includes but is not limited to: SEO development, email marketing strategy and execution, email template creation, content curation, social media strategy and implementation, online brand strategy, reputation management, PR opportunities, marketing strategy auditing, website optimization, and video marketing strategy and implementation.• Build personas and reach each targeted audience through email campaigns, integrated social media campaigns, content marketing, search engine optimization, keyword research, website content development, conversion maximization, sales funnels, paid search, retargeting ads, and more digital marketing tactics.• Continued education to remain cutting edge in the Inbound Marketing Agency world, including but not limited to Growth Driven Design, Google algorithm upkeep, new social media platforms and uses, and engaging in HubSpot sponsored events such as Inbound and HubSpot User Groups.

• Developed and managed ongoing strategic marketing initiatives to increase sales.• Built and implemented social media strategy, including developing brand tone and image online, across all social media platforms in tandem with content marketing schedule.• Pioneered and engineered email marketing campaigns to all clients and prospects.• Began website development, SEO, and rebranding of website, trickling down across all print material as well.

• Social media and website strategy and management: content creation; SEO management; lead generation; keyword analysis; increased Facebook audience 100% in 6 months; Twitter overview; creation and development of Pinterest; project lead of new website development• Marketing material development: aided in creation and copywriting for marketing material; worked within budget and timeline for creation, print, and distribution• Event planning: participant of cross-functional event-planning team; managed philanthropic planning, including fundraising and volunteers; managed marketing material creation, including invitations, web presence, and social media• Marketing strategy: worked directly with graphic designer, creative consultant, marketing manager, director of marketing and new business development, and managing director of company to accordingly plan, process, and execute marketing strategy through record sales months

• Product line extension: researched new market and methods to penetrate market; data-mined new contacts; developed marketing and PR strategy to targeted market; presented plan before a team for approval• E-marketing management: developed copy, images, and messaging through Constant Contact; constant upkeep and organization of contacts; focused on brand awareness and consistency; saw online sales increase by 17%.• Social Media maintenance: managed social media presence on Facebook and Twitter consistent with Byrne culture and vision• Marketing material development: assisted in creation and development of marketing materials internally and externally