It started in 2008 with a smoother way to share recipes with friends and family. Suddenly, I noticed that others were finding their way to my little corner on the internet, and I heard about SEO as a way to make it easier for more people to discover my content. I didn't know then, when I began optimizing my own recipe site, that it would turn into a passion and an entirely new career.Fast forward to today.I have many years of experience in digital marketing, content marketing, and SEO from various industries, both in-house and as a consultant. I love delving into search behavior and queries to understand the customer and how I can provide value with the right content.