Danielle Shea Email & Phone Number

United States

Pico Rivera, Ca, Us

Work with our vendors on an annual marketing plan and be proactive in getting marketing dollars for flyers, on hold music, spiffs, catalogs, and email blasts.Ensure that marketing plans are inputted into S2K where possible for proper trackingDevelop regular incentives that will inspire the sales staff, and to be sure that these are tied back to a flyer, an email blast, and product information.Prepare for all outside events and handle all advertising, promoting and organizing of our participation with these outside events.Manage and create all email blasts with regard to product announcement, customer contact announcements, promotions and any other Marketing related matter.Manage and develop, as well as continue to improve our current Website.Manage and develop our social networking, and be sure to tie that to other marketing.Territory includes but are not limited to areas of NY and VTSell bakery ingredients, supplies and other food ingredients to businesses such as manufacturers, bakeries, colleges, restaurants, caterers, deli’s, cafes, pizzerias etc.Manage and develop new customers, while maintain sales to existing customers within given sales territoryDevelop a daily/weekly call list and maintain information accuracy monthlyReview various sales reports with management to determine if goals and objectives are being metCoordinate new anticipated sales with purchasing to ensure supply is metCommunicate trends/pricing issues and other unique issues as relates to sales with managementWork closely with local brokers by doing monthly ride a long's to develop new business and promoting manufacturers' product linesDevelop new business by utilizing current relationshipsParticipate in marketing events, trade shows and other events when applicableAnalyze territory and monitoring performance results, daily call reports and weekly work plans

 Communicate with vendors, sales reps, retailers and order fulfillment service providers to handle enquiries and resolve emerging problems with accuracy and efficiency Process orders in our proprietary online order management system  Prepare monthly sales & inventory reports for vendor companies & sales reps in Excel  Maintain contact management database Provide marketing support, including email blasts, trade fair support and market research Maintain office files and supplies

Retail/Purchasing Manager September 2013 - presentIntegrate purchasing, menu, product selection and packaging to present a unified brand Increase overall sales and profit margin through promotions, sampling, and shared product knowledgeImplement monthly sampling program, communicate it to all departments, and monitor product salesDesign weekly promotional flyers and advertising collateral for samplings, holidays, new products, and festivalsResearch new products, packaging, labeling, purchasing options and attend food showsEstablish new avenues of brand promotionMaintain and update websiteExpand social media presence and promotion as a Putnam Market Facebook administratorImplemented customer loyalty program to promote salesPurchasing Manager May 2013 – September 2013 Develop knowledge of products and pricing for all products Communicate with departments to facilitate efficient ordering food for preparation and retail Evaluate inventory reports and make sales projections to accurately order from vendors Receive, organize, process, pay and file invoices for accounts payable  Additional responsibilities: improve customer service and satisfaction, expedite catering, and receive inventory

 Designed direct mail projects for Meredith Travel Marketing North East Tourism clients and prospects Redesigned mail pieces and audited meter services to decrease postage costs by 5% Maintained a Salesforce database of travel, real estate, and horse racing clients and prospects Performed daily office duties - customer service, equipment upkeep, supply requisition  Coordinated and organized Meredith Travel Marketing regional tourism conferences  Planned, budgeted, and developed marketing campaigns to attract North East Travel and Tourism business Managed ad sales for Better Homes and Gardens, Ladies Home Journal, Family Circle, More, Traditional Home, Midwest Living, Fitness, Parents, Rachel Ray Everyday, and Family Fun Acted as buyer of Embrace The Race apparel and gift products from local and national suppliers Managed Embrace The Race website content - products, promo codes, news articles, and email sign ups Secured and scheduled vendors for marketing collateral and apparel production Facilitated and arranged product launch events at Saratoga Race Course, Congress Park, and Saratoga Polo Club Managed inventory in-house and at Unlimited Potential’s warehouse

 Answered the phone and took messages for physical therapists Greeted and assisted patients as they arrived for their scheduled appointments Filed patient documents and pulled files for appointments Scheduled patient appointments Maintained pleasant appearance of the reception and waiting areas

Senior Direct Mail/HMO Account Manager 2000 Supervised and trained 4 Direct Mail/HMO Account Managers Monitored staff performance including quarterly reviews Delegated work duties to staff and monitored workflow Mitigated client concerns and resolved project issues Maintained high level professional accounts such as HIP, MassMutual, GE, and NYSTRSSenior Direct Mail Account Manager 1997 Supervised 2 Direct Mail Account Managers Managed production costs and ensured timely fulfillment of projects to customer specificationsAccount Manager 1995 Maintained multiple database systems for banks’ will file clients Implemented custom marketing programs for bank, college, HMO, and investment companies Coordinated custom print components of direct mail projects  Collaborated with editorial, art, type, technical services, pre-press, press, laser, bindery, and fulfillment

Direct Mail Coordinator 1995 Reviewed performance data and selected lists for legal handbook publisher’s direct mail campaigns  Edited direct mail brochures for customized law handbooks  Coordinated with vendors to ensure timely mailing List Traffic Coordinator 1994 Generated marketing reports  Monitored and administered mailing list activities Scheduled production of direct mail projects with vendors for legal handbook sales

B.A. Marketing, Marketing

Business Administration And Management