Danielle Sherbo Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

•Inter-company transfer to U.S. entity on L1 visa to establish international offices for Canadian division, hire full staff and spearhead business development initiatives in Texas. Successful completion of year one visa requirements, leading to visa renewal, green card and full US citizenship.•Conducted comprehensive market research and presented findings at industry conference speaking opportunities, established as subject thought leader to build customer trust and secure business opportunities.•Formed in-house video production and curriculum development team, reducing production costs and enhancing quality control of final product.•Negotiated in-kind partnership with Kidz Bop to license music and produce videos using their talent and our studio and video production team.•Initiated 5 year study on cognitive benefits of rhythm based movement in Austin ISD with UT department of Kinesiology and Health Education and Dell School of Medicine.•Developed new product in healthy aging sector to diversify and enhance revenue streams across multiple markets.•Achieved finalist status in Billion Dollar Funders Circle national pitch competition, securing a position among top 10, which subsequently lead to first investment round for company.•Acquired remaining shares from final co-founder to increase equity availability, facilitating attraction of larger investors.•Secured substantial investment capital from UK investor, facilitating expansion initiatives of DrumFIT into UK market.•Directed investment of funds towards conception and execution of innovative, state-of-the-art video platform to elevate and modernize existing offerings.•Drafted thorough business requirements documentation, oversaw meticulous screening, and hiring process of independent company tasked with building our new app. Was primary technical liaison, collaborating directly with developers and UI/UX team to ensure precise implementation and adherence to project objectives.

Austin, Texas, United States

•Reduced annual expenditures through rigorous cost analysis and negotiation with vendors.•Spearheaded efforts to implement modern accounting software, improving overall efficiency in managing club finances.•Prepared and presented financial reports to inform senior management and board of directors.•Worked closely with club president to align financial decisions with organizational goals and priorities.•Supported grant applications and collaborated with event organizers by preparing accurate financial summaries and collaborating with program staff on proposed budgets.•Safeguarded club assets through diligent oversight of all banking transactions and account reconciliations.•Managed cash flow effectively, ensuring timely payment of bills and reimbursements to members.

Waterloo, Ontario, Canada

•Initiated business-wide changes to modernize outdated offerings by productizing existing service to digital platform and subscription based online video content management system.•Oversaw design and development of new, tech platform.•Updated brand reputation with new, modern branding and effective marketing campaigns and public relations efforts.•Instituted business processes and training program, resulting in increased operational efficiency across all departments.•Negotiated stock purchase to buy out unengaged founder to move company expansion plans forward.•Established new revenue streams by identifying new international market opportunities in US.•Secured financing for international expansion through negotiation of favorable loan terms with BDC•Formed and established US entity C-corporation and set up international office in Austin, TX•Developed and executed large scale RFPs for government approved vendor status to launch sales to US based public school.•Formed strategic business relationships and partnerships with large, influential Texas school district leads to better understand US school system, build local reputation and interest

Waterloo, Ontario, Canada

Saw opportunity to differentiate existing market in children's resale clothing industry. Took outdated, bricks and mortar concept and digitized it with online sales model, making it available to wider range of customers and easier to navigate for parents with small children. Successfully exited this start up, which was one of very first online resale clothing companies in North America.

Bachelor Of Arts (B.A.)

Elementary Education And Teaching

Computer Science