Danielle Sherlock (Nelson) Email & Phone Number

*Developed & presented lectures, classwork, homework, quizzes and exams*Graded and motivated students of various backgrounds*Taught first course in calculus*Held office hours*Tutored all undergraduate math levels

*Executed & improved statistical forecasting process using KPIs (see review below); promoted from Brand to Category Leadership in Feb 2015.*Created/validated demand signal for rolling 24 month horizon: statistically forecast, compile Key Account forecasts, analyze and model forecasts based on trends, assumption changes, etc.*Developed S&OP process for laundry business unit communicating regularly with business units including Supply, Finance, Sales, Marketing and Senior Level staff.*Navigated through S&OP process updateParticipant in Gift Campaign, raising money for multiple charities

*Reported & presented sales and monthly consensus forecasts and KPIs to Sales, Marketing, Supply Chain, Project Management and Executive Management as part of monthly S&OP process, quarterly Board/shareholder meeting process and annual budgeting process.*Forecasted high risk long lead time items where sales for the entire season needed to be forecasted before any sales data was available.*Created / led processes such as Software Title Review, Canada Consensus Forecast by mining and combining data from multiple sources*Forecasted US Retail bottom accounts in aggregate and individually accounting for special programsReached 170% of target bonus, max allowable amount

*Developed sales revenue/production forecasts for EA Sports Label accounting for about $750 Million in North America Revenue annually.*Detailed sales forecasting for the life of a product. Measured and present KPIs. Analyzed financial impact. Root-cause analysis. Analyze price elasticity of advertising, markdowns, etc. *Developed and presented data analysis, forecasts, and variance analysis to build sell-in and sell-through forecasts. *Combined market trends, product specifics, retailer behaviors with comparable genre and consumer data to predict sales. *Represented the forecasting process in EA’s cross-functional Sales & Operations Planning process. *Connected with Sr. Executive staff, Sr. Product Management, Finance, Sales Org, Marketing & Supply teams. Includes presentation of data as well as day-to-day interaction. *Managed product lifecycle by understanding retail inventory management and objectives. Managed discount and markdown strategies.*Drove continuous improvement in processes and results. *Brought awareness of industry best practices, advocate for their incorporation, and translate effectively into working models: i.e. regression model to turn multiple factors (metaritic score, pre-sales, time of year) into sales models.Received EA Spot Award for innovation in forecast presentation

*Created and updated statistical marketing/financial concepts in sales and marketing products*Conducted research, gathered competitive intelligence, recommended product development options*Collaborated with peers both domestic and abroad through multi-site model*Built, monitored, and enhanced internal client relationshipsWon a "Bennie" award for creating a sales idea using market data from the VP of research at Lehman Brothers resulting in $2M deal with UBS.

Master'S Degree, Applied Mathematics, 3.4 Gpa Cum Laude

Bachelor'S Degree, Mathematics, 3.7 Magna Cum Laude

Activities and Societies: President Math Society Member Pi Mu Epsilon Honor Society Class of 1953, William Chan Scholarship & Cal Grant.

3.9 Gpa

High School Diploma