Danielle Singer Email & Phone Number

Novi, Michigan, United States

As the Digital & Social Marketing Manager at Learning Care Group, I support the second largest for-profit childcare provider in North America, I manage the Digital & Social business for our six brands - Tutor Time, Childtime, The Children's Courtyard, LaPetite Academy, Montessori Unlimited and Everbrook.

- Work closely with cross-discipline team members and Clients to deliver successful high-impact online advertising campaigns in a paid platform- Manage and oversee digital media reveal, pre-launch, launch and sustainment Impact based campaigns- Manage core team to determine campaign goals/objectives and establish strategic messaging and campaign measurement methodology- Test new creative technologies and messaging variations to gauge user response and formulate learning’s for future campaign recommendations

Greater Detroit Area

- Managed all Kotex and U by Kotex programs from initiation through project completion- Lead project manager for all online advertising production, including online media banners, websites and site maintenance- Worked closely with Clients, internal teams and Agency partners on media planning, creative strategy, creative development and analytics performance

- Managed multiple complex integrated campaigns that include TV, print, radio, interactive, and direct mail elements- Lead creative development process from conception to production- Defined client objectives, developed strategic recommendations and presented marketing plans- Assisted in training and development of Account Executives- Worked with Agency teams to analyze data and create strategic project briefs resulting in effective marketing

- Managed clients and internal departments to meet deadlines- Evaluated creative to ensure it’s on strategy and within budget- Worked closely with internal teams to assist with new business pitches- Executed communication plans including both local executions of National campaigns and ground up work based on geographic and seasonal Field objectives

- Executed creative development for state of the art, award winning, web enabled direct mail advertising tool- Worked closely with Management Supervisors to fulfill urgent client requests- Facilitated legal approvals by gathering substantiation and product information

- Coordinated projects between all departments of the agency to ensure timelines and budgets were met- Tracked job status from conception to final approval and delivery, and maintained accurate and complete job files- Selected by Account Director to attend & participate in the quarterly Field Marketing meeting at Postal Headquarters in D.C.

Bachelor Of Arts, Advertising

Activities and Societies: Michigan State University Advertising Association (MSUAA)

Education record