Danielle Skinner Email & Phone Number

Mclean, Va, Us

Change Management: Lead 3 staff in organizational change management efforts supporting deployment of the mission-critical Civil Engineering Control Systems Cybersecurity initiative, which aims to establish an enterprise-wide, cyber-resilient infrastructure across the Air Force.Development of Promotional Materials: Developed a comprehensive 6-month campaign targeting 8 groups of stakeholders. Effort employed articles, promotional videos, briefings, and other communications to create high visibility needed for initiative success.

Communications Planning: Provided oversight for communications campaigns, solidifying core requirements to streamline deployment of new information technology (IT) solutions for key systems, such as financial accounting and payroll. Process Redesign and Communications Strategies: Developed 6 technological and process change management plans for EPA financial management systems, as well as communications strategies to mitigate the risks associated with major IT transformations.Transition Support and Training Documents: Supported transfer of the help desk to a different division by creating training documents, newsletter announcements, and staff-wide memos to fully prepare staff and achieve a seamless transition.Stakeholder Engagement: Coordinated communications with a wide group of stakeholders to ensure that EPA was able to meet the data submission requirements of the new Digital Accountability and Transparency Act by the April 2017 deadline.

Marketing Communications Planning: Oversaw marketing and communications plans and products to promote virtual training programs. Talking Points: Developed scripts and talking points for senior leaders to present at training events.Virtual Training and Introducing New Products: Partnered with Department of Defense (DoD) video studios to develop high-quality virtual training products that replaced in-person sessions, minimizing costs and increasing participation.Product Marketing: Piloted marketing efforts that increased the new virtual training products’ visibility across the Air Force financial community, enabling team to train more than 8,700 personnel worldwide (exceeding requirements by 20%).Event Planning: Planned and executed 2 successful large-scale resources training events, as well as several smaller events.Multimedia Marketing Communications: Promoted training events through industry pamphlets, media engagements, articles, and use of YouTube and SharePoint sites to increase interest and attendance.

Strategic Program Development: Supported deployment of the Civil Engineer (CE) governance structure, which oversees all programs.Cross-functional Initiatives: Led multiple cross-functional CE transformation and business process reengineering initiatives.

Strategic Communications: Spearheaded a strategic communications program that promoted national and international awareness of Air Force security cooperation activities and increased congressional support.Speech Writing: Developed talking points, communications cards, and press packages, and authored over 40 speeches a year, to prepare senior leaders for domestic and international media and outreach engagements.Engagement Planning: Organized new Integration Operations Division to standardize senior leader engagement process, facilitate coordination with regional and program offices, and improve support to senior leaders.

Web Content Management: Managed 3 client websites, leading a staff of 2 social media contractors and 1 journalist in communications.Newsletter Production: Authored a monthly client newsletter received by 1,000+ ambassador-level Department of State personnel.Social Media Communications and Social Media Promotions: Launched a social media campaign in support of AFRICOM’s mission, increasing website traffic by 65% and Facebook fans by 40%. This contributed to additional blog and photo submissions from African and U.S. audiences.Article Writing: Authored more than 50 articles, which were featured in multiple DoD and external publications.Crisis Communications and Content Strategy: Built relationships with officials from 6 West African countries to develop crisis communication plans for the Pandemic Disaster Response Program. Gained international visibility for the program through articles, blogs, and videos.Fact Sheets and Testimonials: Developed fact sheets and success story vignettes that were used in annual testimony before Congress. Support Documentation: Co-designed and published Booz Allen’s first expatriate support guide and monthly newsletter for the international market, supporting 65 employees assigned to Stuttgart.

Web Content Optimization: Developed content, provided technical support, and initiated innovative enhancements to Human Resources Management and Enterprise Architecture eShare Websites. Conducted qualitative and quantitative website and stakeholder analysis to improve the quality of content. Text Editing: Served as managing editor for The Pulse, an internal e-newsletter, improving staff communication.

Sterling, Va, Us

Communications Management: Led communications initiatives to support over 7,500 cemeteries, funeral homes, and related businesses worldwide. Web Content Writing and Web Graphics: Created web content and banner graphics, as well as updating information on upcoming events.Program Management: Managed ICCFA’s Women’s Forum Mentoring Program and University Scholarship Program.Press Releases: Wrote monthly press releases and developed promotional materials for ICCFA products and events.

Mba, International Business

Bachelor'S Degree