•Responsible for cross-selling multiple shelter magazine brands and product offerings including print, online, e-newsletters, e-blast, webinars, digital/mobile, social media and sponsorships. •Achieved monthly sales goals by prospecting, up-selling and cross-selling to new and existing advertisers, selling ad packages, negotiating new and renewal contracts, and closing a sale.•Proactively managed large volume of new and existing accounts providing stellar customer service and follow-through and ensuring client satisfaction.•Heavily prospected new accounts.•Conducted market research and recognized industry trends, and applied to sales strategies.•Developed and implemented effective marketing promotions and sales strategies to help close sales and maximize revenue.•Created strategic multi-channel advertising packages that was aligned with client’s marketing goals.•Presented advertising proposals face-to-face or on the phone to current and prospective clients and advised them on the best product offerings that will ensure success.•Consulted, guided and increased client engagement on products and services offered.•Negotiated new and renewal contracts to companies and ad agencies, and closed deals.•Managed client’s advertising campaigns to ensure successful execution while tracking results.•Utilized analytical and lead generation software to track client’s advertising campaign ROI, reported results and made suggestions for improvement.•Communicated with interdepartmental teams to maximize sales strategies, ensure campaign implementation and execution, develop new products and create marketing promotions.•Entered and maintained accurate sales records and call history, and compiled sales reports using SalesForce.com. •Hosted client sponsored webinars and created PowerPoint presentations for webinars.•Traveled to trade shows to set-up/take down booth, manage booth activities and network.

•Responsible for cross-selling online and print advertising in Elle, Elle Décor, Metropolitan Home, Complex, Blender, URB and Hype Hair publications to name a few.•Managed national key accounts including Colgate-Palmolive, Johnson & Johnson, HBO, Sony Pictures, Pepsi, McDonald’s, Ford, Sony Records, and Tommy Hilfiger to name a few.•Established, build and maintained an excellent rapport with clients to ensure satisfaction.•Managed new and existing accounts ensuring client satisfaction, provided follow-through, troubleshoot problems with campaign execution, and alleviated client concerns.•Achieved or exceeded monthly sales goals.•Developed and sold smart, targeted multi-channel campaigns to clients across portfolio of publications and/or portfolio of products offered including print and online.•Presented advertising campaigns face-to-face or on the phone, negotiated new and renewal contracts, and closed a sale.•Heavily prospected new accounts through competitive research, networking and cold calling.•Facilitated in implementing and managing marketing strategies generating sales revenue.•Assisted with designing, writing, and proofreading media kit content.•Assisted with organizing, executing and managing Hype Hair magazine’s special events including hair shows, editors meet and greet, seminars, and trade shows.•Entered account contact information, sales orders, and call history in Filemaker Pro database.•Traveled to events to set-up and take down booth, manage booth activities and entertainment.

•Provided administrative support to the Associate Publisher and National Music Director.•Served as the day-to-day liaison between the Associate Publisher, NYC Sales Department and outside sales offices in Detroit, Chicago, Los Angeles and Milan, Italy.•Managed advertising process between ad services, production and editorial departments.•Reviewed sales orders for accuracy and entered information into ACT database.•Generated and maintained weekly sales reports.•Conducted account data, research and analysis for National Music & Entertainment Director.•Interviewed, hired and trained interns for the Sales and Marketing Department.•Sold print advertising for independent music labels and managed accounts.•Participated in developing marketing and promotional strategies for music advertisers.

•Assisted in organizing and planning the Sports Summit Interactive trade show in NYC.•Primary liaison between show team and trade show attendees and exhibitors.•Participated in defining marketing and promotional strategies for trade show.•Advised with the design and overall layout of direct mailers for trade show.•Assisted with writing and editing content for direct mailers.•Responsible for distributing press kits and direct mailers.•Produced internal reports to measure the trade show’s overall revenue performance.

Internship in the Public Relations Department

Internship in the Sales, Marketing and Events Department

Assisted customers with selections and styling, and processed purchase transactions.Maintained relationship with customers resulting in repeat business.