Danielle Smith Email & Phone Number

A leading insurance company for RVs and watercraft. RecProtect is a pioneer in the industry offering Canada's only "click, quote and bind" insurance solution. Partnering with RV dealers, Accredited Campgrounds, Marinas and Watercraft Dealers across Canada to provide a value-added service to their clients.

Manages a team of 5 focusing on client support and retention, designing marketing campaigns,production and vendor management for this direct mail marketing organization producing .5M marketing materials for its 300 North American clients.Selected Achievements:- Decreased employee turnover while boosting employee morale by introducing a weeklyproduction meeting, team building sessions and a monthly success lunch alongside theimplementation of effective workforce planning tactics.- Implemented recruitment policies concentrating on a higher level of a talent, loyalty andcommitment.- Spearheaded product enhancements through researching and analyzing market trendsleading to the restructuring of the production line-up including developing a new trackingtool, reorganization of responsibilities and developing a vendor communication strategy.- Collaborated with the sales department by creating new sales administrative processes,taking over client exit interviews and liaising between sales and vendors on processimprovements.- Rebuilt the agent branding product with a focus on transparency – clear guidelines andtimelines, pricing – increasing its marketability which led to an increase in customersatisfaction.

Modernize the Wurth Canada product catalogue (print and online) for this leading distributer ofindustrial supplies.Selected Achievements:- Created, developed and designed the catalogue including photographing product lines,designing page layouts using InDesign and adapting typesetting for particularproducts as per the Wurth brand standards. Managed the production of the 200 page, full colour catalogue.- Collaborated with Quality Control, Operations and Supply Chain and the Director ofMarketing while communicating with relevant departments.- Won a sales contest where non-sales employees were given the opportunity to gothrough the full sales lifecycle with potential clients.

Led a team of three in the creation and management of marketing campaigns (direct and online)for real estate clients of this direct mail marketing organization.Selected Achievements:- Built client loyalty through effective communication strategies, resolving issues andproviding support.- Developed and implemented branding and marketing campaigns while managingproduction, managing the relationships with Canada Post and the vendors.

Advanced Graphic Design, Graphic Design

Graphic Design & Multimedia Design And Production