Danielle Squires Email & Phone Number

Tustin, CA, US

Carson, California, United States

Santa Fe Springs, California, United States

• Managed the life cycle of assigned product portfolio from discovery, new product introduction, post-launch product management, and product retirement
• Partnered with design and engineering teams on new product development
• Acted as a central hub within the company for product information
• Tracked changes in product specs throughout the development and production process
• Worked with key stakeholders to set initial pricing and long-term product strategies
• Identified market opportunities through primary and secondary market research

San Juan Capistrano, CA

• Managed the supply chain for multiple product lines to ensure inventory availability
• Maintained proper inventory flow through demand planning, forecasting, and setting reorder points
• Expedited deliveries for products that were critically low on stock
• Liaised with design team to discuss upcoming new business and impact to current suppliers
• Partnered with international suppliers to develop production plans to ensure timely shipments
• Analyzed historical sales trends and current demand drivers to develop forecast models

Santa Fe Springs, California, United States

• Provided monthly recaps of current inventory levels, values, and inventory turns to upper management
• Created robust inventory planning and reporting tools showing monthly supply and demand to improve the reordering of stocked product
• Analyzed sales performance by product line and business sector
• Evaluated investment needs to support biannual product launches
• Analyzed sales and inventory levels to plan purchases and ensure proper inventory flow
• Provided suppliers with forecasts to purchase raw materials and components to meet production needs

Orange, California, United States

• Assisted in importing over 600 containers per month from Europe, Turkey, Asia, and India
• Evaluated investment needs to support new product launches
• Analyzed divisional sales and vendor compliance on a monthly basis
• Developed merchandising guides and planograms for key customers, including Home Depot
• Developed and maintained product cost models
• Monthly communication with suppliers on performance and price

Los Angeles, CA

• Developed and presented new product strategies to upper management, marketing, and design teams
• Responsible for developing new customer loyalty initiatives
• Developed and sourced new products and product packaging for both beauty and home fragrance lines
• Negotiated pricing and lead times with local and international vendors
• Managed timelines and deliverables for new product launches and kept all teams involved on schedule
• Coordinated with management to make decisions related to development and production

Vernon, CA

• Developed a bi-annual product strategy to exceed company sales goals for home textile division
• Responsible for developing and executing a pricing strategy and gross margin plan
• Updated merchandising plans quarterly to reflect actual sales
• Implemented assortment plans by merchandise category to achieve key delivery dates, the appropriate balance of fashion and basic items, price point, margin, SKU count and volume
• Ensured new collections adhered to costing structures
• Worked with sales, design, and marketing to develop new product opportunities

Vernon, CA

• Created new product launch calendars and assured all team members stayed on schedule
• Responsible for the development of product from conception through production handoff
• Reviewed new developments and submitted feedback to vendors and design team.
• Created and sent detailed tech packs to factories
• Worked with suppliers to ensure accurate development of new products
• Requested and approved lab dips

Vernon, CA

• Analyzed inventory and sales on a weekly basis and issued purchase orders
• Created weekly buy plans by vendor and reviewed inventory turns
• Provided weekly production updates to customer service, sales team, and management
• Communicated with overseas vendors in India, China, and Turkey
• Negotiated pricing and delivery with suppliers
• Assured all salesman samples arrived in time for quarterly trade shows

Huntington Beach, CA

• Worked with product developers on the development and execution of product timelines
• Requested lab dips, samples and technical design information from overseas vendors
• Assisted in the creation of seasonal product launch presentations
• Organized and logged new samples
• Kept WIP report up to date
• Requested and processed invoices