Danielle Stapleton Email & Phone Number

England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

- Building activation strategies using data driven insights to ensure a smooth on boarding journey and performance across multiple territories and media channels; paid social, display, affiliates, and paid search.- Managed alignment between media managers, research teams, CRM, and creative functions to deliver a holistic on-brand strategy, efficient.

Leeds, United Kingdom

- Managed partnership with Sky international to establish a one brand message throughout and develop a fully integrated online media marketing plan.- Produced a dashboard to ensure a coherent weekly report is produced showing actual vs plan, budgets, YOY comparison & 4-week average.- Conducted customer research and implemented new offers based off results.

Leeds, West Yorkshire, United Kingdom

- Planning and executing high level media plans across Asda.co.uk, building relationships with both internal categories and large brands, ensuring a fluid customer journey throughout each stage of the shopper journey.- Collaborated within a close team to achieve and deliver a KPI of 98% implementation accuracy week on week driven by a strong attention to.

Leeds, United Kingdom

London, United Kingdom

- Management of CRM practices across 25 European countries conducting customer data analysis and customer profiling to gain a deeper understanding.- Developed and executed a series of CRM trigger lifecycle programs to retain existing customers by offering loyalty and reward mechanics.- Collaborated to forecast website visits and demand plan based on.

Sheffield, United Kingdom

- As a course representative I helped to collect data from fellow students on course thoughts and opinions. I would then take these to the course leaders to communicate the general feelings of a variety of students which has helped to gradually improve the course structure and content for future students. - Also worked as a student and placement ambassador.

Hammersmith

During my internship at L'Oreal I managed website maintenance across the Decleor and Cartia sites, merchandising products on a seasonal, trend and stock rotation and used link building and relevant key word data to boost SEO conversions. Tracking website performance across a number of KPIs and presenting any issues to management, also UAT tested new.

Ware, Hertfordshire

During my time here I learnt the importance of working as a team and communicating well, in order to deliver the best in store experience to customers. To be able to do this, I had the responsibility of knowing every aspect and function of the store working across many areas and leading areas with as many as 10 people. As a result, I developed my teamwork.

Turnford

Summer placement working with dunnhumby, who allowed me to look into the Tesco Clubcard data.During my time I was looking at Turkey trends from the previous 5 years and trying to predict the trend for 2012.I also used my time at dunnhumby to build my teamworking and people skills.

Bachelor Of Arts (Ba), Marketing Communications And Advertising

Activities and Societies: Course Representative, Student Ambassador, Placement Ambassador, Marketing Society and Events and Social Night.

Bachelor Of Arts (B.A.), Marketing Communications And Advertising

Activities and Societies: Young Enterprise