- Develop and maintain Vytelle’s brand, digital, and media strategies in alignment with the company’s corporate goals - Own the global marketing budgeting and annual planning process through implementation - Create and distribute global press releases; as well as garner earned media through livestock trade publications and mainstream press - Implement every facet of the digital strategy from short-from copy editing, media placement, SEO, SEM, website updates, and social media posting through media monitoring, and performance reporting - Design company engagement tools utilizing Adobe Create Suites such as print flyers, eblasts, webinar components, short videos, digital customer templates, trade show booths, etc. - Ideate and plan public relations events for audiences including stakeholders, media, and customers

In July, 2020, GrowSafe and Vytelle IVF merged to form Vytelle. Read the release here: https://vytelle.com/vytelle-growsafe-combine-to-create-biotechnology-leader/

- Initiated and executed print and digital marketing plans based on product and program campaigns for animal health client – Merck Animal Health - Worked with client to determine project direction and implemented projects by collaborating with production, creative, and media teams - Provided strategic background about the animal health industry to our creative and media teams - Created a digital campaign with the client and assigned Google Analytic codes to all banner ads to track customer movement through digital assets - Maintained client budgets, billing reconciliation, and reviewed client estimates

- Maintained and evaluated current customer basis through distributor training and sales calls - Executed social media tactics and built a follower basis to create awareness of the Certified Hereford Beef brand- Established HerefordBeef.com to be the consumer-facing website with beef facts, recipes, and a store locator - Designed promotional materials such as food service distributor training guides and retail outreach packets