Danielle Sutton Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

As a Product Marketing Manager at Acumen Academy, my role involves a dynamic blend of responsibilities and skills. I lead marketing initiatives for Learning Resources and the Foundry (Acumen Academy's alumni community), focusing on strategy and implementation across email and web content. With deep experience in digital funnels, analytics, lean startup experimentation and human-centered design, I aim for continuous optimization of our marketing campaigns. I also play a pivotal role in MVP development, collaborating with cross-functional teams to ensure alignment between organizational goals and user needs. I work closely with leadership and tech teams to enhance online experiences, balancing technical and non-technical team dynamics for major website updates. My skill set includes advanced knowledge of CMS systems (Hubspot, Contentful, Wordpress), agile project management, Google Analytics 4, and SEO best practices, bolstered by a keen understanding of GDPR compliance and digital ecosystem optimization.

Calgary, Alberta, Canada

As a Marketing Manager, I lead a variety of projects in support of Acumen Academy's digital courses and programs. With a wide-range of skills and always willing to take on a new challenge, the work is always evolving and has included:- Spearheading an SEO-driven multi-media long form content strategy that empowered our team to produce 5-10k word guides every month in 2021 (see links below).- Managing Acumen Academy’s email marketing, including strategy, copywriting, list management, email builds, tracking, and automation. - Project lead for two virtual 'Build' conferences where we hosted 100+ speakers and thousands of attendees. I was responsible for arranging panelists, interview questions, logistics, marketing campaigns, and more.- Coordinating multiple website projects (across both Contentful and Hubspot CMS platforms) in collaboration with UX design, copywriting, tech, and leadership teams to achieve program goals.- Migrating 100+ blogs to a new CMS platform (twice!) while optimizing for SEO and maintaining quality assurance.

I supported marketing for Acumen Academy, the world's school for social change, while ensuring a tight link with product (online courses and accelerators).My goal was to inspire social entrepreneurs with stories from within Acumen and the wider impact community to activate both their own leadership development and the growth of their entrepreneurial endeavours for social change.Browse the links below for writing samples on www.acumenacademy.org

Calgary, Canada Area

Volunteering with the Calgary+Acumen chapter for the Feb 2016 - 2017 year, I supported Marketing & Communications.From Feb 2015 - 2016 in the role of co-leading Community Outreach for Calgary+Acumen, I was dedicated to developing new community-based partnerships. That included hosting fun and informative events to build social innovation capacity locally and highlight Acumen’s Impact Investment work globally.

Calgary, Alberta, Canada

In my role, I blend strategic content creation with a deep understanding of purpose-driven entrepreneurship, helping individuals and organizations to articulate and amplify their unique messages. My expertise includes crafting impactful, SEO-optimized content, leveraging my extensive experience in digital marketing and coaching. I focus on streamlining content creation processes, ensuring they are both efficient and authentic. My approach is tailored to each client, enabling them to connect with their audience through meaningful, consistent, and effective online communication. This holistic perspective on content strategy and digital marketing is pivotal in driving engagement and growth for purpose-driven entities.

Calgary, Canada Area

Through The Sedge I provided strategic social enterprise coaching, facilitation, and learning opportunities to a global community of social entrepreneurs and non-profit organizations.Main areas of focus included support for:- Developing a strong social enterprise idea to launch (from solo start-up changemakers looking for a vehicle to create lasting and meaningful change all the way to established non-profit organizations seeking an aligned social enterprise strategy to diversify funding)- Validating and testing an existing social enterprise business in order to reach financial sustainability without compromising social/environmental mission. The focus here is often around deeper customer inquiry/research, and translating those insights into compelling offers that truly meet the needs of your customers.- Online marketing and communications strategies that help you reach more of your ideal customers and beneficiaries - so you can build up a strong relationship over time and reach increased visibility, impact and revenues.In addition to coaching and facilitation in the above areas, other ways I have supported the development of social entrepreneurs is through in-person and online workshops/presentations, and through curriculum/ course development (such as for organizations like the Social Enterprise Institute in Canada).

A collaboration between Solène Pignet (founder of Creators for Good) and myself, Changemakers Association ran a membership for ambitious impact entrepreneurs to grow their impact while sharing the cost of learning (2016-2018). In the learning library, members had access to 24+ actionable on-demand courses, monthly mentoring, and a peer community, to support the growth of their social enterprises.In our live web show, The Changemakers Show, we interviewed 30 inspiring impact entrepreneurs and the people who support them. You can browse past episodes at www.changemakersassociation.com/show.In Fall 2018, Solène and I partnered with Change Creator to develop CAPTIVATE, a 6-week program for impact entrepreneurs to learn to master Story - the critical marketing skill that allows you to stand out and get your audience to (finally) take action. Learn more at www.changecreator.com/captivate.

Calgary, Canada Area

In this role, I supported the CEO in the development and execution of local initiatives. One main focus was business planning for a social enterprise cafe in Calgary. Other projects included helping coordinate pop up exhibits/events and facilitating the first "Humans of" volunteer team for Humans of Calgary.Humainologie creates and curates multimedia content, (such as films, visual art, performances, and other forms of expression), as a way to remove barriers to human connection, to increase empathy for one another, and to stimulate individual ability and openness to make new connections and to deepen existing ones.Calgary Centre for Global Community provides education, engagement and research opportunities to enhance and expand Calgarians' capacity for responsible, well-informed, effective global citizenship. Their work recognizes the interconnectedness of local and global issues and their impact on the wellbeing of our communities.

Calgary, Canada Area

Managed the lending and day-to-day banking needs of a multi-million dollar portfolio of Calgary-based Real Estate developers.

Calgary, Canada Area

In preparation for SVP Calgary’s inaugural Fast Pitch Event I coached Discovery House for over two months to develop a three-minute pitch highlighting their innovative housing program for women leaving domestic violence.Out of 30 participating organizations Discovery House presented in the final 15 at the Fast Pitch event and won the Audience’s Choice Award in the nonprofit category.

Strategic planning for Mount Royal University's Students in Free Enterprise team. Our student-lead community projects focused on creating economic and social impact through entrepreneurship, financial literacy, economics, and environmental sustainability programs. While VP, out of 30+ schools across Canada our team won a Top 5 place in the National SIFE Competition.

In this position I worked in a team-based environment on projects of varying scope. I acted at the first point of contact for patients and coordinated their bookings in the Living Well Program, maintained on-going relationships with patients, supported managers in areas of Diverse Populations, Provincial Dissemination, and Chronic Disease Nursing, and assisted in developing promotional materials for the Living Well education coordinator and other Chronic Disease managers.

In this position I coordinated efforts with other staff to increase productivity and ensure deliverables were ready for the customer. I coordinated customer machine rentals, analyzed feasibility for new and developing products and researched target market needs in the special effects and fabrication industries.

Bachelor Of Business Administration, General Management

Activities and Societies: SIFE Mount Royal

Certificate, Social Entrepreneurship