Danielle Swanson Email & Phone Number

Greater Los Angeles Area

Los Angeles, Us

• Developed a Crisis Communications plan to equip executive leadership with protocols and strategies for managing emergency situations, ensuring preparedness and brand integrity• Wrote and edited content for executive communications, newsletters, and internal announcements, aligning messaging with the Trailer Park Group brand and its subsidiaries• Assisted with media monitoring and analysis, providing insights to optimize communications strategies and maintain a positive brand presence

Paramount, California, Us

• Established and led the marketing and communications department from inception, crafting essential tools and instituting processes to enhance the quality of marketing and communications outputs• Developed and executed communications and marketing deliverables integral to the company's business development and growth strategy• Composed and refined strategic content for social media channels, internal/external executive blogs, press releases, etc.• Spearheaded the strategic revitalization of a previously stagnant and disengaged social media presence by achieving a remarkable 262% organic growth in LinkedIn followers, averaging 18.8k impressions, a 3.05% click-through rate, and a robust 5.86% engagement rate to date• Leveraged advanced artificial intelligence (AI) platforms to refine and enhance communications and marketing deliverables, achieving optimal message comprehension and impact• Efficiently managed logistics for both internal and external events, ensuring successful execution of business initiatives• Successfully planned and managed an annual charity golf tournament, securing more than $58K in donations for the American Cancer Society in its two-year existence• Edited and produced compelling videos for executive messaging and employee engagement campaigns• Ensured accuracy and consistency of messaging across all communication channels and deliverables.• Revitalized the company's brand with a new logo and branding guidelines, bringing sophistication and modernization• Implemented a phased rebranding rollout internally and externally, ensuring consistency, alignment, and customer recognition

Paramount, California, Us

Directed and oversaw the strategy, development and execution of all communications deliverables for various clients in diverse industries, including marketing, communications and web content, blogs and articles, press releases, message maps, PowerPoint presentations, and corporate communications plans/strategies.• Developed and executed communications deliverables as part of client business development and growth strategy• Project managed logistics for internal and external client events and business initiatives • Composed and edited strategic content for global intranet platforms, newsletters, social media channels, internal/external executive blogs, executive speeches and talking points• Oversaw product launches and developed appropriate communications deliverables (i.e. press releases, message maps, product fact sheets, etc.)• Edited and produced videos for executive messaging and employee engagement campaigns• Ensured accuracy and consistency of client messaging and business strategy across all communications channels and deliverables

Minneapolis, Mn, Us

• Revitalized, constructed, and managed the global intranet platform for the Diabetes Group, leading to heightened employee engagement and a streamlined communications channel• Crafted strategic content for the global intranet platform, executive social media channels, and internal/external executive blogs.• Oversaw media relations for global product launches, PR campaigns, and issues management• Monitored industry and company news and developed coverage reports as needed• Served as the project manager for Diabetes Awareness Month activities and the annual American Diabetes Association (ADA) conference

Munich, De

• Developed and implemented strategic internal communications plans and branding packages, achieving a consistent employee engagement rate of 90% and maintaining turnover below 4%.• Coached executive leadership to enhance the effectiveness of communications• Provided strategic direction and guidance to cross-functional project teams; orchestrating innovative solutions for social media campaigns, employee engagement campaigns, productivity initiatives and internal events• Managed and led an internal program of 35+ field employees to effectively communicate division strategies and increase employee engagement• Organized and managed logistics for executive roadshows, leadership events, town halls, and management meetings with 500+ attendees• Filmed, edited and produced in-house videos for executive messaging and employee engagement campaigns, saving approximately $50,000 in agency spend per year• Advised junior team members on the effective execution of communications strategies, minimizing training efforts required by the management team• Selected as a member of the Global Leadership Development Program for high-potential employees

Munich, De

• Edited, distributed, and ensured consistency of communications deliverables (i.e. emails, social media, articles for the company-wide newsletter, videos, intranet pages, surveys, manager toolkits)• Initiated and spearheaded community service efforts across North America, achieving record participation from 85% of office locations• Streamlined intranet content to reduce the number of pages by 20%

• Certified ILTP (International Lifeguard Training Program) Instructor• Traveled extensively throughout the U.S. conducting 20+ national safety operational audits per month for aquatic facilities• Provided clients with evaluation results, feedback and suggestions for performance improvement

• Assisted PR Director with creation of a 40+ pages Crisis Communications plan and other key projects• Reinforced JA brand; marketed corporate sponsorship packages; assisted with planning & execution of special events• Built and maintained JA's social media network through Facebook and Twitter; updated and maintained JA website, analyzed website data; evaluated effectiveness of communications tools

• Brainstormed marketing strategies to retain student memberships• Assisted in the planning of student workshops and special events• Participated in monthly PR Network board meetings, workshops & networking events

Davenport, Iowa, Us

• Created and edited press releases and client surveys• Managed information on social media sites; maintained and created publication lists• Brainstormed creative ideas for client requests• Managed and prioritized multiple projects for successful completion

• Supervised and maintained the operations and safety of pool facility on a daily basis• Created weekly schedules for 50+ employees• Resolved patron issues and ensured high levels of customer satisfaction daily• Organized and ran special community events weekly• Trained and managed 50+ lifeguard staff as a certified Jeff Ellis & Associates Instructor in CPR, First Aid, and In-Water Lifeguard skills

Rock Island, Il, Us

• Gave campus tours to prospective students and their families• Called prospective students weekly• Mailed out letters and packages to prospective students• Created admissions schedule for 60+ student workers