- Providing RevOps strategy support for Mixpanel, a product analytics company, by building operational standards for pipeline generation and leading a cross-functional team to identify and mitigate churn.- Spearheaded GTM customer journey strategy for Mixpanel to enhance enterprise customer engagement and conversion opportunities across sales and customer support.- Led operational management of a fitness studio, for MaD Fitness Group, a leading franchisee of F45 fitness, overseeing day-to-day activities and executing strategies to drive membership growth and retention.

Focused on operations transformation and customer strategy for manufacturing, hospitality, real estate, and technology companies.Case experience includes:• Partnered with tech company to prioritize, launch, and measure 30+ paid media pilots to influence media planning for $130M+ annual media budget.• Implemented wide-scale operational transformation for a manufacturing company resulting in improved efficiency, cost savings, and overall operational excellence.• Set strategic direction and devised a comprehensive plan for new service product and model for a fitness and wellness resort. Developed a hiring plan, technology roadmap, operational strategy, construction requirements, and brand standards to guide successful implementation.• Defined guest customer journey and strategic vision for future developments, and coordinated with project managers and design team to execute on design phase of new resort real estate development.

Case experience focused on operating models, consumer insights, and analytics.Case experience includes:• Coordinated cross-functional project management for the roll-out of a new retail store labor model across 2,000+ store footprint including operational plans, training and implementation, and talent strategy.• Designed team structure, supporting processes, and ways of working for new data analytics team of 20+ at an international airline through current capability assessments and facilitated design-thinking workshops.• Developed Covid-19 rapid response organizational strategy for an intl. airline.• Engineered and coded dashboards using SQL, PowerBI, and Tableau to visualize customer profitability and drive enterprise sales strategy at international freight and package delivery company.• Redesigned audience segmentation and defined customer influence pathways based on analysis of consumer survey results for new product launch for a broadcasting company.

Pricing and Product DevelopmentResponsible for developing financial and pricing strategies for new and existing products. Projects included modeling and large-scale regulatory implementation.Strategy and Corporate DevelopmentResponsible for guiding the Board of Directors, CEO and the firm’s top executives in the development and evolution of MassMutual’s long-term strategy and aspirations. Projects included strategic planning, innovation, product ideation, and venture capital sourcing.