Account Executive
Mccaffery Gottlieb Lane, Llc
Greater New York City Area
Responsible for the planning and management of successful advertising campaigns for clients such as General Cigar Co., Soyuz-Victan Vodka, and Bluefly.com from inception through delivery. Worked with clients and staff to develop both creative and media strategies for print, television, interactive, and outdoor initiatives. Account responsibilities included writing creative briefs, coordinating promotional events and photo shoots, dispersing Requests for Proposals, overseeing budgets and production schedules, and acting as liaison between agency clients, outside vendors, and in-house creative and media departments.