Danielle Van Rooyen Email and Phone Number

My Duties & Responsibilities:✅ Develop and deploy AI-powered product recommendation systems globally, to date, across 7 global markets, driving a 2% revenue uplift through enhanced product-to-customer matching and increased user engagement on B2B2C e-commerce platforms.✅ Mentor two Product Managers and lead a cross-functional team comprising Data Scientists, ML Engineers, Product Owners, Product Architects, Scrum Masters, UX/UI Designers, Analysts and key stakeholders, collaborating to deliver high-impact solutions that align with strategic business goals.✅ Define and execute a clear product vision and roadmap, building scalable global solutions tailored to market-specific needs, validated through rigorous experiments and testing, including A/B testing frameworks and data analysis.✅ Champion stakeholder expectation management, driving education and change management initiatives to ensure smooth global adoption of AI products and foster a culture of data-driven innovation.

*My contract ended due to a global restructuringMy Duties & Responsibilities:✅ Drove innovation in e-commerce and native apps by optimising search functionality, PLPs and PDPs and integrating personalisation strategies and data-driven design improvements, resulting in a 2% increase in conversion rates and a 4% improvement in weekly sell-through rates, significantly enhancing user engagement, retention and driving revenue growth.✅ Led the search platform migration from ElasticSearch to Algolia, reducing search errors by 5% and achieving a 90%+ search success rate, boosting the overall customer experience and operational efficiency.✅ Reduced product returns by 50% through a comprehensive "size project", aligning and mapping brand size schemas with enhanced user experience features, improving purchase accuracy and customer confidence.✅ Defined and prioritised product roadmaps, aligning feature development with data insights, setting KPIs and ensuring alignment with long-term business objectives and OKRs for successful product outcomes.

*Left my role for a new international opportunity at OtriumMy Duties & Responsibilities:✅ Pioneered the design and execution of a global product vision and agile roadmap, aligning with company objectives and establishing a framework for delivering high-impact, data-driven app features.✅ Led the development of advanced, data-intensive features such as Live Location tracking, Geolocation Parameters, Logbook, Carwatch, Driving Behavior Alerts and Geo-Safety Alerts, leveraging user behavior data to drive personalised and proactive user experiences.✅ Collaborated cross-functionally with global teams to deliver these complex features, resulting in a 40% increase in app stickiness and a 15% boost in cross-sell and upsell opportunities, significantly enhancing user engagement and driving business growth.✅ Led a comprehensive overhaul of app security and usability, redesigning the login process and achieving an 89% success rate within the first month, improving both security and user experience.✅ Spearheaded user research and experiments, including A/B testing, to continuously refine app features, driving performance improvements and providing actionable insights that elevated customer satisfaction.

*Contract concluded due to global organisational restructuring related to CovidMy Duties & Responsibilities:✅ Successfully launched Uber Eats in two South African markets, driving 20% growth in new user acquisition and a 15% boost in retention by implementing personalised engagement strategies and creating seamless onboarding experiences for B2B and B2C stakeholders.✅ Strategically shifted to retention-focused campaigns during the pandemic, leveraging data-driven insights to optimise SMS, push notifications and email campaigns, resulting in enhanced user engagement and loyalty.✅ Conducted comprehensive market research to align product features with customer expectations, fueling in-app growth through the execution of high-impact promotional campaigns that resonated with local audiences.

*I paused freelancing to fully focus on the Uber Eats opportunityMy Duties & Responsibilities:✅ Collaborated with SMEs to design data-driven, tailored product strategies, accelerating market entry, product positioning, and customer acquisition while boosting engagement and driving sales growth across diverse markets.✅ Directed E2E projects with creative agencies, including the development of SEO-optimised e-commerce platforms, website design, UX optimisation and 360-degree marketing campaigns, delivering measurable ROI, enhancing user experiences and maximising digital marketing impact to elevate brand visibility and sales.✅ Founded and scaled BeautyFix, a skincare brand, achieving profitability within one year and gaining recognition in top lifestyle and beauty publications, establishing a strong market presence.

Beauty Fix was a South African skincare brand established in 2014. Within a year the company was profitable and got featured in top lifestyle and beauty magazines. The process taught me the ins and outs of growing a business, from intensive research to developing and executing the operational strategy. I got to wear many hats and quickly learned to become flexible, adaptable and willing to take on new challenges as the company grew and evolved.My Duties & Responsibilities:✅ Co-founded BeautyFix, a skincare brand, and led its growth to profitability within one year, earning features in leading lifestyle and beauty magazines, solidifying its market presence.✅ Developed and executed a comprehensive business strategy, creating financial projections, marketing plans and operational goals that positioned the brand for sustained success in the competitive beauty market.✅ Conducted in-depth market research to identify emerging opportunities, customer needs and industry trends, guiding the product development process and ensuring market relevance.✅ Led the creation and execution of the brand's identity, overseeing the development of the logo, packaging and messaging, establishing a compelling market position that resonated with target consumers.✅ Managed product development, overseeing the selection of ingredients, formulation, packaging and supplier partnerships to ensure the highest quality products.✅ Developed and implemented sales and marketing strategies that drove significant brand awareness and customer acquisition, using both digital channels and traditional marketing techniques.✅ Directed the design and launch of the e-commerce platform, collaborating with agencies to optimise user experience, payment systems and shipping logistics, ensuring seamless online operations.✅ Oversaw day-to-day operations, managing inventory, supply chain and all logistical aspects, ensuring smooth execution of business functions and customer satisfaction.