Danielle Vogl Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Brooklyn, Ny, Us

Oversee entire creative function. Manage cross functional creative & design initiatives with marketing, product, sales, editorial and engineering across 3 varying streams of revenue/business [#1 CPG - supplements & personal-Care], [#2 online courses - health coaching & nutrition], and [#3 media - editorial & branded content]. Including creative strategy and operations. Report directly to the president and founders.Key initiatives include:+ Launching over 20 CPG products in the supplements and personal care space: including packaging, marketing campaigns, custom photoshoots, PDP pages, email, & paid social ads.+ Spearheading building in-house paid social creative studio, including process, production, and creative strategy to unlock new skus and support new acquisition goals to grow CPG business.+ Creating updated brand look and feel for mindbodgygreen to be used across all three areas of business including a new website & shop pdps.+ Rebuilding branded content offerings and marketing from pre-to-post sales in collaboration with the Chief of revenue. + Managing client-facing design/creative from RFP to branded execution for collaborations with: Dyson, Crest, Athleta, Nike, Sephora, Hills Pet Food, Under Armour, Ulta, and many more! Including videos, interactive ceros articles, custom photoshoots, email campaigns, event creative, and more.

Brooklyn, Ny, Us

Rebuilt creative team & internal creative operations to ensure the company had the correct skills and capabilities for the businesses growing needs. Introduced process for efficiency, to improve quality of creative and for brand consistency. Manage high preforming in-house creative team and large pool of external creatives/freelancers & agencies.

New York, New York, Us

Member of design leadership team that managed a multi-disciplinary design organization across product and marketing. Reported directly into the the VP of product & design.Managed team of creatives that supported Animoto’s brand initiatives to ensure consistency in voice and visuals across marketing and product.Key initiatives include:+ Helped migrate ~50,000 users to new product version with a multi channel campaigns that touched email through in-product experience. Migration was completed 3 months ahead of schedule allowing the business to cut over to the new product early, thereby cutting costs and earning greater revenue.+ Supported marketing channels & 360 campaigns for: acquisitions, email: lifecycle | engagement | retention, website, PR, events, social, & in-product.+ Collaborated with product design on components library, in-app illustrations system, brand guidelines, and tools to support a company wide cohesive brand look and feel.+ Managed creative operations establishing and expanding processes for efficiency and cross-collaboration via creative briefing, project management, production processes, and more.

West Hollywood, California, Us

Led design for the national organization ladies get paid which has grown into a community of 45000 members.Key Initiatives Include:+ Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000 and eventually to a digital community of over 45000 members.+ Designed and launched first ladiesgetpaid website and collaborated with talented hand letterers, illustrators, art directors, and more on various events and swag. Helped create workbooks, digital pdfs, promotional materials, and more for workshops, courses, and panels.

New York, Ny, Us

Worked as acting team lead to support and manage a team of two designers. Guided the look and feel for well+good branded content and editorial and helped support marketing and sales while transitioning through acquisition to leaf group. Key initiatives include:+ Designed marketing and sales pitch that won the company's largest branded content deal of $2 million. Delivered project after the sales phase. + Helped with look, layout and photography in partnership with publisher Clarkson & Potter for Well+Good printed Cookbook.+ Helped make brand more cohesive and created new file management system, new marketing materials, new RFP pitch deck template and one sheets. + Managed client-facing design/creative from RFP to branded execution for collaborations with: Reebok, New Balance, Sephora, Aerie, Athleta, Natropathica, Nike, and more. Including planning and art directing photo shoots, video graphics, large co-branded events, well+good retreats, and custom content pieces.

Des Moines, Ia, Us

Worked as IC designer for marketing, sales, and custom content creation for Meredith Content Licensing and Meredith Health Solutions. Reported directly to the Director of Content. Focused on verticals of health, food, family and home —which extended the reach of Meredith’s media brands including EatingWell, SHAPE, Parents, and Better Homes & Gardens and eventually Real simple and other TIME inc brands. Helped position MCL during TIME INC. aqusition.Key Initatives Include:+ Helped rebrand Meredith Content Licesning and introduce a new health-focused subdivision: Meredith Health Solutions, to support specialized content needs specifically with Pharama and medical brands such as: AstraZeneca, Pfizer, and more. Designed brand look & and feel, marketing materials, logo, and website and executed design needs for licensed content.+ Created templated sales and marketing materials to help better support business needs and made it faster and more efficient to respond to RFPs and do client outreach.+ Contributed to eatingwell magazine as a illustrator and was published in several print edditions.+ Created and managed intern program and creative freelancers.

Burlington, Vermont, Us

Developed curriculum and taught graphic design, illustration, and digital art courses to Studio Art and Creative Media Students at the University of Vermont and Champlain College.Key Initiatives Include:+ Develop and assign coursework that explores the design process from concept to execution, including critique, creative problem-solving, typography, color theory, and design principles.+ Class was one of the most popular in the department and had a waitlist to get in.+ Created and ran a TA program for the course for past students to dive deeper into design.

Sandy Springs, Georgia, Us

Helped support all company creative needs through two large acquisitions first with DealerTrack and then with Cox Automotive. Conceptualized and designed high-level collateral for brand, marketing, product and sales.Key Initiatives Include: + Designed for trade-show booths (NADA), swag, parties & events, brand platform, website, one-sheets, decks, digital and print ads, and email marketing.

Sandy Springs, Georgia, Us

Designed and developed internal and client-facing communication materials for all major OEM partnerships with automotive brands: Toyota, Audi, BMW, Mercedes, Kia, Chrysler Jeep & Dodge, and more. Including business materials, presentations, printed collateral, marketing decks, and HTML newsletters. Lead RFP response and design process for all Dealer.com and Dealertrack new business efforts.

Sandy Springs, Georgia, Us

Supported Enterprise Solutions sales and marketing team with RFP process, sold through initiatives, and RFP and RFI response and deck design.

Technical Marketing ConsultantTristar Investors | January 2012 - January 2013+ Created illustrations and graphics for the company's annual newsletter, designed print and digital collateral, and consulted the company with technical marketing issues.______Communication InternshipJager Di Paola Kemp Design (JDK) | July 2012- August 2012+ Produced and presented a digital communication plan to Jager Di Paola Kemp Design and their Maglianero brand to help this new venture reach a larger digital audience.______Graphic Design InternshipApplied Research Association (ARA) | May 2011- August 2011+ Designed layout for printed product catalogs, created logos, print/digital collateral, photography, and assistance with video production for all products created by Applied Research Associates (ARA), a globally recognized scientific research and engineering company.______Art Hop InternshipSouth End Arts and Business Association (SEABA) | April 2010- September 2010+Helped plan, organize, and execute the biggest arts festival in New England.______Service Learning PartnerBurlington Legacy Project | January 2010 - May 2010+ Redesigned website using best practices from famous UX book "Don't make me think"

Master Of Fine Arts (M.F.A.), Emerging Media

Bachelor Of The Arts (B.A), Fine And Studio Arts

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

High School Diploma