Danielle Vowells Email & Phone Number

Englewood, Colorado, United States

• Led digital marketing programs at MGMA, driving revenue growth, lead generation, and brand awareness.• Managed Paid Search, SEO, Display, LinkedIn, and Facebook campaigns to optimize performance.• Utilized analytics data to make data-driven decisions and improve marketing strategies.

Greater Denver Area

Over 15 years of digital marketing experience (and a whole lot of enthusiasm) allows me to develop, direct, and implement AAA Colorado's strategy in SEM, SEO and Analytics. Being a leader in AAA for SEM best practices, driving digital innovation, and conversion optimization help us in exceeding our club's strategic goals and KPIs.

Denver, Co

Greater Denver Area

As a Paid Search Specialist, I managed over 40 clients and my focus was on client success! I am Google Adwords, Google Analytics and Bing AdCenter certified. My absolute passion for SEM helps me stay focused on client goals when creating SEM strategy for them. I am responsible for all aspects of their SEM builds and have frequent new builds, custom optimizations, bid management, custom reporting, and I help in developing landing pages and ad copy in support of advertiser goals.- Overall PPC strategy and direction- Keyword and ad copy development- Develop and execute on new paid search campaigns (Search, Mobile, and YouTube)- Extensive QA campaigns before launching- Campaign and keyword optimization- Budget management- Keyword Research- Competitive Analysis- Assess landing pages used in search engine marketing campaigns- Custom campaign reporting- Monitor new trends in Search and make recommendations to client and sales

Greater Denver Area

Manage and optimize all SEM campaigns as well as managing the SEO strategy and implementation..

Englewood, Co

Paid Search Program Manager. As channel expert, I developed and executed strategy with the goal of acquiring new customers & driving sales online and in-store.• Managed multi-million dollar Paid Search and Comparison Shopping engine program• Subject matter expert in Paid Search and Comparison Shopping Engine marketing strategy• Drove program savings and implemented efficiencies to streamline and increase program performance• Increased traffic to website which increased both online and offline sales, thus contributing to increase in ROI• Provided solutions to solve process, project, and program issues• Drove budget increase to help fund program• Collaborated with vendor to optimize product feeds

Englewood, Co

• Managed over $1.4MM in paid media campaigns across 180+ luxury apartment communities • Implemented and managed customer support system for Level One 3rd party call center• Expert with Google, Bing, Facebook, Mobile, and social media programs• Drove top line revenue by increasing 2012 lead volume by 20% while lowering PPC Cost per Click and Cost per Lead by 50%• Developed budgeting model using occupancy forecasts to proactively drive lead traffic and optimize PPC spend• Tested and streamlined keyword bids, ad copy, and landing pages to maximize ROI• Createed quality ad copy to maximize click traffic to increase likelihood of lead conversions on website• Provided tracking, reporting, and analysis of PPC marketing campaigns and bid strategies to executive management• Utilized Google Analytics to summarize metrics, and provide actionable feedback to increase conversions• Performed landing page testing and recommend changes to drive optimal user experience and lead conversion• Partnered with regional marketing team and conduct market research to enhance keyword selection• Implemented Google Analytics event tracking on website to monitor and analyze quality traffic • Experienced with eCommerce programs such as local search, social media blogging, and email marketing• Partnered in creating and modifying data for SEO optimization efforts• Managed vendor relationships with external agencies and service providers• Created website content for customer site and SharePoint intranet pages using HTML for internal teams

• Managed medium-to-conglomerate-size advertising agencies and optimize search engine marketing campaigns using DART Search; contribute to growth in revenue and search engine click volume. • Analyzed reporting and bid management and make recommendations for optimizations.• Served as DART Search launch specialist/expert.• Provided technical and product expertise to sales team to assist in new and existing client negotiations and launches. Partner with sales teams in developing advanced solutions for clients to increase revenues.• Led DART Search efficiency initiatives.• Served as coach and mentor for junior team members.• Designed and performed onsite and webinar trainings.• Authored training documents for internal and external clients.• Expert at troubleshooting and learning new skills independently.• Managed multiple projects in a deadline driven environment.

Thornton, Co

Provided technical account management for medium-to-conglomerate-size advertising agencies; aided in optimizing search engine marketing campaigns using DART Search; contributed to growth in revenue and search engine click volume.

Highlands Ranch, Co

• Provided sophisticated technical support for customers and systems engineers• Supported complex programming and web enabling software on multiple platforms• Focused and excelled at problem troubleshooting, testing, and resolution• Managed and built internal web portals using Dreamweaver• Managed technical training and presentations