Danielle Walsh Email & Phone Number

Boise, Idaho, United States

During my tenure at TRUCKSTOP, I've undergone a significant professional journey, evolving from a Digital Marketing Manager to my current role as Senior Demand Generation Manager. Throughout my time at the company, I've been dedicated to driving transformative collaborations, pioneering data-driven strategies, and strengthening our market presence. I initiated a cross-functional collaboration with teams including sales, content, social, public relations, and an external vendor to address a pressing challenge within the freight industry. This partnership resulted in a remarkable 54.75% surge in organic lead quality within just three months, tailored to our target audience.A few highlights of my experience include the following:☑ Led company-wide data optimization initiative, uniting data science and product teams, creating 'freemium' tools, targeted emails, and impactful social ads for enhanced demand generation and customer loyalty.☑ Launched successful top-ranking podcast in 'management,' top 10 keywords. Integral to top-of-funnel owned media strategy, showcased truck driver lifestyle, solidified thought leadership in the industry.☑ Revolutionized lead generation by transitioning to "gate for convenience," introducing Marketing Engaged Lead (MEL) status in CRM. Reduced low-quality leads, optimized lead lifecycle.☑ Expanded market share through cross-functional collaboration with partner marketing, sales, and finance. Implemented external pre-authority programs and internal process improvements to grow TAM.☑ Collaborated with paid media vendor and sales to optimize lead gen campaigns, analyzing keywords, and boosting high-performing content, resulting in substantial site traffic increase.

Boise, Idaho Area

As Digital Marketing Manager my most notable accomplishment in this position are as follows:☑ Established email nurture program from inception, partnering with the sales team; expanded pipeline touchpoints from two nurtures to over 15, strategically triggered by diverse actions and content interactions throughout the buyer journey.☑ Initiated a third-party review sites program, implementing automated integrations and executing customer review campaigns; gathered testimonials for utilization across various channels, enhancing our brand's credibility and reputation.☑ As the manager for the Truckstop.com web redesign, achieved outstanding results with an 84% surge in total leads and an impressive 85% increase in e-commerce purchases.

Moscow, Idaho

My journey at Gritman Medical Center began as a Digital Experience & Design Specialist and evolved into the role of Marketing Manager, driven by my strong performance, industry knowledge, and expertise in web development and design, coupled with successful leadership in marketing initiatives at gritman.org.Following are some of Key Achievements:☑ Website Transformation: Spearheaded the transformation of gritman.org by actively listening to customer feedback from Contact Us forms, incorporating patient input, and engaging with our social media audience. This approach led to valuable content insights and resulted in impactful website enhancements that improved the overall user experience.☑ Social Media Program Management: Took charge of messaging, ad strategy, and design training, ensuring the seamless alignment of our editorial calendar with campaign objectives and events. This coordinated effort not only enhanced our online presence but also effectively conveyed our brand's messaging to our audience.

Moscow, Idaho, United States

As Digital Experience & Design Specialist, I led a comprehensive website overhaul project for gritman.org. This initiative involved guiding stakeholders and collaborating with an external agency through the entire process, including site map development, content creation, wireframing, design, and seamless integration. Remarkably, we accomplished these tasks within a budget and stringent timeline, resulting in a significantly improved online platform.

Boise, Idaho, United States

As a Digital Communication Specialist, I managed the production and upkeep of Micron's digital assets, offering expertise in web content management throughout the agency's website redesign. I developed personas, refined messaging, and implemented SEO best practices following thorough navigation and content audits.Here is a brief list of what I bring to the table☑ Utilized voice-of-the-customer data to revamp online customer support workflows for both internal and external clients, resolving technical issues and enhancing overall user satisfaction.☑ Spearheaded Micron's comprehensive social media program, overseeing and crafting content for all corporate accounts, effectively enhancing the brand's online presence and engagement.

Fort Collins, Colorado, United States