• Develop marketing strategy on a quarterly basis, and implement campaigns and marketing collateral to achieve high level marketing objectives for Arrow Digital Group, with special emphasis on customer retention • Provide campaign direction by preparing creative briefs covering objectives, marketing messages, media mix recommendations, key creative elements, business forecasts, and writing copy for collateral including email, display, onsite advertising, and landing pages• Successfully complete projects starting from ideation, execution to performance reporting in timely and organized manner by serving as project manager• Optimize process workflow with new recommendations and regularly foster alignment with cross-functional partners on a global scale

• Developed digital marketing campaigns for supplier partners and provided strategic recommendations for media mix and messaging focus to deliver against marketing objectives and key performance indicators • Collaborated with cross-functional partners including marketing channel owners, agency representatives, and media buying team to build out and schedule successful digital marketing campaigns• Provided creative direction for campaign collateral, facilitated production process and reviews, as well as managed execution once all collateral was approved• Gathered performance metrics for completed campaigns and presented key data and insights to supplier partners as well as compiled quarterly learnings to make data driven decisions for future campaigns• Maintained relationship for multiple supplier partnerships, while balancing workload of up to 14 campaigns running concurrently, with individual budgets reaching up to $300,000

• Support managers in development of seasonal strategies by analyzing data and collecting key information• Ensure seasonal strategy is executed correctly in all advertising channels, requiring close coordination with print, email, homepage, and social channel partners, as well as through leading weekly meetings with advertising partners to review detailed marketing channel support and product plan• Act as product expert for 30 individual categories and understand ongoing merchandising initiatives• Assist in the development of annual co-op marketing plans for various vendors and facilitate execution of support• Act as key liaison between the marketing department and multiple partners requiring maintenance of relationships with merchants, intra-departmental teams, designers, vendors and league partners (NFL, MLB, etc.)• Coordinate planning and product preparation for quarterly photo shoots• Develop insights for post-campaign recaps and prepare information for presentation to leadership• Analyze sales performance and competitive advertising campaigns on a weekly basis through highlighting key quantitative insights from data and qualitative insights from competitive environment and industry trends

• Closely coordinated project management for creative assets starting at kick off, through internal reviews, and preparing for final release to ensure communication goals were executed properly• Produced presentations for key initiatives focusing on program tactics and developed insights on outcome• Performed weekly competitive research and developed key insights of the competitive marketing landscape• Built print channel advertising allocations by category for each month, considering multiple inputs including: product knowledge, merchant initiatives, sales data, customer insights and brand positioning• Operated as a product marketing specialist campaign lead, holding stakeholders accountable for inputs and follow-up, for multiple projects with yearly budgets up to $350,000

Accessories, Sunglasses & Watches• Developed advertising offers, assisted in the ad planning process, and provided samples for specialized events an supported marketing and studio teams during planning for quarterly photo shoots• Sustained vendor relations and regularly provided support to over 70 vendors• Prepared weekly reporting for team members, analyzed data to determine successes and opportunities, and presented information to division on a monthly basis• Wrote monthly orders, created new SKU setups and tracked direct-to-store orders on a weekly basis

• Wrote weekly orders for 27 vendors, across two departments; allocated merchandise for up to 50 vendors total• Managed orders fitting a product replenishment budget between $150,000 - $300,000 per week• Analyzed product sales and inventory while controlling system parameters to ensure in-stocks at the store level