I've spent 25+ years building some of the most innovative, disruptive, creative and customer-centric domestic and global challenger brands.A Chief Marketing Officer by title, but broader by nature, I thrive in senior executive roles that allow me to lead and contribute strategically across all parts of a business – delivering extensive expertise in brand and marketing, value proposition and product design, customer experience, digital & innovation, data/analytics and sales, whilst contributing more broadly to business purpose, strategy, culture and success. I love leading the transformation of brands and businesses. Customer-focused, creative & commercial. Track record of developing distinctive brands and growing brand value through commercially-focused marketing that delivers ambitious business results. Extensive experience in: strategic planning; elevating the role of brand as a driver of sustainable & profitable growth; accelerating customer acquisition; strengthening customer engagement and retention; uplifting customer experience & advocacy.Passionate about creating purpose-driven businesses that lead with conscience and foster positive social impact. Entrepreneurial spirit & thrive in fast-paced environments. Track record of building culture, capability and sustained high performance. Have built and reformed marketing functions and helped deliver significant digital and cultural transformations. Love a challenge!Well-accustomed to presenting and influencing at Board level; participated on numerous Executive Steering Committees, whose charters included oversight and governance of multimillion dollar strategic partnerships; participated on many Advisory Boards to help shape the creation and expansion of brands & businesses both domestically and globally; forged long-standing & successful partnerships with marketing agencies to augment capability and deliver first-class brand and marketing strategy.Senior executive with extensive experience across: - Brand & marketing - Sales / customer acquisition - Customer experience - Business strategy - Digital & cultural transformationKey strengths - Developing stand-out brands through commercially-focused marketing strategies that are directly aligned to a business's vision and commercial aspirations - Contemporary leadership - Achieving results - Building high performing teams - Strategic partnering - Collaborative problem solving