Danielle Wolfe Email & Phone Number

New York, NY, US

San Jose, California, US

Seattle, WA, US

Seattle, WA, US

• Collaborate cross-functionally across Product Management, Sales, Engineering, Legal, and Public Relations teams to launch and scale Amazon's suite of measurement products
• Drive acquisition and retention of product users through lifecycle marketing, webinars, and training materials
• Foster and maintain relationships with both advertiser and agency customers
• Analyze client feedback to help shape product road map, create tools to improve customer satisfaction, and develop customer personas
• Deploy outreach and engagement strategies to scale across a large number and variety of audience types
• Lead the development of new product features through their full lifecycle from ideation through execution and adoption, while identifying key performance indicators and measurement solutions to track success

Seattle, WA, US

• Conceptualized and led media strategy across three key client accounts (Revlon, Fitbit, and Clarisonic) with a combined media spend of $15MM+ annually
• Coordinated with key client stakeholders to develop appropriate campaign goals; collaborated across internal account teams to consistently achieve a minimum success rate of 80%
• Analyzed performance across campaigns to identify areas for future improvement and opportunities for incremental spend (over $1M driven)
• Led the National Simple Benchmarking Team in identifying valuable metrics; leveraged these tools to educate clients on the impact of campaign performance
• Developed cross-functional training materials to improve efficiency of new hire onboarding; served as a mentor to newly hired Account Managers

Seattle, WA, US

• Managed all pre-launch campaign activity for the Philips client team ($30MM+ annual spend), including content creation, inventory planning, and placement trafficking
• Collaborated with internal Sales and Account Management teams to align creative strategies with overall client goals
• Developed a Philips-specific Amazon Playbook to test and optimize creative content against multiple KPI goals; extended testing methodology to additional client verticals within Amazon
• Spearheaded a standardized media planning template (Yoshi) that had an overall full-time employee (FTE) savings of 2.1 employees per year; template was rolled out globally in Q2 2018
• Earned Lean Six Sigma Green Belt through the simplification of Amazon’s creative design process: identified inefficiencies and implemented solutions to achieve a 30% reduction in development time

London, England, GB

• Client: Pfizer Consumer and Pharmaceutical
• Purchased National Television commercial space on behalf of Pfizer by negotiating and analyzing pricing to optimize the number of viewers within the target audience(s)
• Developed added value strategies such as sponsorships and marketing campaigns to present recommendations to Pfizer
• Analyzed ratings and programming to aid in upfront and scatter negotiations
• Constantly evaluated the marketplace for new business opportunities
• Ensured programming was aligned with brand values

London, England, GB

Atlanta, Georgia, US

Madison, WI, US

- Responsible for in-depth reports on game outcomes, stats, player match-ups, highlights etc. for NFL and NBA teams- Provided fantasy league recommendations based on player statistics, match-ups, depth charts etc. for NFL, NBA, and MLB fantasy leagues- Engaged in sports database work- Responsible for a weekly NBA blogpost providing player statistics and.

Bristol, CT, US

- Campus Representative, Reporter and Producer- Submitted ideas for sports stories about Wisconsin Athletics- Interviewed star athletes- Edited and produced videos for ESPN U YouTube Channel

- Participated in meetings with buyers from retailers including Daffy's and Bloomingdales- Revised sales reports- Assisted in planning sales strategies

Madison, Wisconsin, US

- Assisted in the promotion and sale of celebrity culinary star Curtis Stone's newest cookware line- Participated in meetings with buyers from stores including Bloomingdales, Williams-Sonoma, and Sur La Table- Assisted in planning sales strategies