Danielle Wolfson Email & Phone Number

California, United States

Commercial Strategy, Market Access, Patient Services, Reimbursement and Customer Experience.Deliver consulting services for commercial strategy and market access field design, lifecycle management; pipeline, value story, pricing, contracting & distribution, advocacy, field design, patient access programs & hub services, customer & patient engagement, as well as leadership, team effectiveness, transformation and change management coaching to Life Sciences companies.

Dublin, Ireland, Ie

Lead marketing team responsible for the development and implementation of access strategy, brand value proposition, and promotional tactics for rare disease, specialty portfolio TEPEZZA, UPLIZNA, KRYSTEXXA. Enable cross functional development of value messaging to ensure field facing customer engagement teams may execute a tailored and coordinated access strategy. Provide strategic leadership required to enhance patient access across site of care infusion segments and prescribing HCPs.

Dublin, Ireland, Ie

Responsible for leading and developing a team of field-based Associate Directors, ensuring the group meets site of care objectives, which include the assessment, planning and execution of Horizon programs to support treatment delivery for Horizon’s portfolio of rare disease infused products; TEPEZZA, UPLIZNA, KRYSTEXXA. Collaborate across functions to deliver the optimal customer and patient experience by ensuring access, safety, continuity of care and operational efficiency at the least possible cost to the patient.

South San Francisco, California, Us

Built a dual brand national field reimbursement team (area directors over ICs) to support launch of a new buy and bill treatment paradigm for patients living with Hemophilia A with Hemlibra® with continued support of the legacy specialty injectable Nutropin® brand. Led launch preparation for Field Reimbursement Managers including sizing, scope strategy design and hiring of national leadership team. Designed customer engagement strategies, customized training curriculum and brand integrated tactics and KPIs. Co-developed customer support/hub program to meet the unique needs of the rare disease communities. Met and exceeded launch readiness timelines for accelerated launch.***9 month - Agile Coaching Rotation: Designed and coached thought-provoking, customer-centric experiences to senior commercial and medical leaders and their teams to help identify and define opportunities and solutions using agile methodologies and design thinking to:• Bring to life transformation concepts utilizing agile frameworks in service our our customers and patients• Coach leaders on how to build trust and transparency, achieve focus, and prioritize work in order to help their networks thrive• Connect, develop, and equip people with the mind-set and tools to self lead through experimentation and iteration

South San Francisco, California, Us

Lead a national team of Endocrine Field Reimbursement Managers dedicated to the education of Health Care Professionals on local managed market insights and the facilitation of complex case resolution and product access for competitive biologic. Served as primary partner for outsourced hub to develop patient service offerings and ensure program ceded positive customer and provider experience while navigating complex reimbursement payer processes associated with biologic therapy to minimize barriers to treatment.

South San Francisco, California, Us

Held both Promotional and Market Access Lead roles for Competitive Specialty Biologic with Device.Responsibilities included managing brand P&L, branding, promotional planning & execution for consumer and professional tactics (both digital/print), agency management, device management, regulatory committee management, sales meeting planning and execution, brand training, advisory boards, speaker's bureau, hub management (including case manager hiring/training and co-pay, drug replacement, free goods program design), as well as field reimbursement strategy and promotion. 6 month leadership rotations for Clinical Coordinator and Sales Teams.

South San Francisco, California, Us

Lead the strategy and operations for 18 Regional Area Reimbursement teams (upstart initiative at Genentech) to meet functional objectives of identifying regional business opportunities for team synergies and decreasing access barriers in local markets. Teams lead included Account Managers, Field Reimbursement Managers, and Sales. Responsible for strategy, communication, metrics, alignments, calibration, training, CRM, budget, and reporting.

South San Francisco, California, Us

Provided strategic and operational support to Genentech's National, Regional, Government Payer and Employer teams to achieve US sales goal of $13,713 & manage expense budget. Key business owner for communication, field metrics, incentive compensation, alignments, and CRM-SFA.

South San Francisco, California, Us

Created access within Emblem Health (HIP/GHI), Empire BCBS, United-NY, Cigna-NY, Affinity, Fidelis, HealthPlus and MetroPlus by educating and influencing customers to create policies and processes that favorably position Genentech's portfolio including Avastin®, Herceptin®, Lucentis®, Tarceva®, Nutropin®, Pulmozyme®, Rituxan®, Rituxan RA® and Xolair®

South San Francisco, California, Us

•Managed 100 mm territory to ensure patient access Awarded “Field Reimbursement Manager of the Year” •Selected as “Top Talent” for Managed Care Commercial Operations for excellence and significant contributions to the organization •Ranked # 1 by the Brooks Group™ PAR (Performance Assessment Research) by internal and external customers across the Field Reimbursement organization

South San Francisco, California, Us

•Ranked 5th in the nation and 1st in division achieving 624% of launch plan for Lucentis®, generating 12mm and awarded Sales Excellence

South San Francisco, California, Us

Top ranking and revenue producing sales representative 2001-2005 receiving numerous awards, including Sales Excellence and ConsistencyIncreased Nutropin® sales from $6MM to $15MM over 5 years

Achieved 122% to plan across all therapeutical classes calling on academic hospitalResponsible for achieving and maintaining formulary position for portfolio of products including:Aggrastat®, Zocor®, Mevacor®, Vasotec®, Fosamax®, Maxalt®, Pepcid®, Singulair®, Vioxx®

Boston, Ma, Us

Served as a liaison between the professional healthcare consultant community and BCBSMA to deliver national health plans to large corporations with 250+ livesSurveyed and analyzed RFP and RFI generation as it related to consultant-driven businessDeveloped and delivered communications to the consultant community regarding BCBSMA initiatives and strategiesWorked to generate visibility and recognition for BCBSMA within the consultant community through the planning and execution of professional events and forums

Boston, Ma, Us

Delivered healthcare solutions to the 5-200 small business marketIncreased company book of business by $5 million annuallyResponsible for cultivating and maintaining strong and profitable client base through relationship and knowledge-based salesConsistently a sales leader in subscriber growth Developed competitive analysis, pricing, and plan derivation to plan administrators