Danielle Dibruno Email & Phone Number

• Manages and serves as the subject matter expert for InterAction, the firm’s client relationship management database (CRM) • Advocates for widespread CRM adoption among end-users, emphasizing its benefits, and offers training and support• Creates and manages targeted event and mailing lists• Manages Vuture, the firm’s emarketing platform, and its templates. • Generates post-send email campaign reports with analytics and recommendations for future mailings• Formulates Standard Operating Procedures (SOPs) and streamlines internal processes, introducing enhancements to improve overall efficiency• Ensures compliance with data protection and privacy regulations • Actively pursues process or technology improvements

• Responsible for the overall health and maintenance of the firm’s Client Relationship Management (CRM) database, InterAction • Provided analytical support to attorneys and staff through the creation of business intelligence reports, targeted working lists, complex data queries and post-event statistics • Created, tested, and distributed client digital communications and event registration landing pages via the Firm’s email marketing system, Vuture • Created and managed targeted event mailing lists• Served as a champion of the system to end-users, promoting user adoption, highlighting benefits, and providing training and support• Ensured CRM data was compliant with data protection and data privacy laws • Collaborated with external vendors to improve the data quality, efficiency, and end-user adoption of the system • Project managed InterAction upgrade rollouts and testing

• Served as subject matter expert for InterAction, the firm’s CRM database• Oversaw InterAction and managed and ensured the process for data quality and data integrity• Actively pursued enhancements in processes or technology to optimize data management procedures• Developed InterAction and e-marketing best practice guidelines and timelines and continually look for ways to improve processes and create efficiencies• Performed complex client and contact searches in CRM database to build custom mailing and event lists, uncover experience in practice areas, and discover unknown relationships for cross-marketing initiatives• Performed searches in experience management system, Foundation, to supplement client and business development information found in CRM database for all-inclusive reporting • Fully managed all stages of e-marketing for over 250 mailings per year (targeted list building, creating event registration landing pages, manage sends, resends and follow-ups and post-event/post-mailing reporting)• Managed and maintained e-marketing campaign calendar to ensure sends are strategically scheduled• Helped project manage prominent client and internal events such as annual Women’s Leadership Summit, partner retreats, and all attorney retreats by creating deliverables timeline and executing plans• Supported marketing department in its use of marketing technology programs by initiating ideas, strategies, and solutions to improve systems and processes• Maintained user accounts, groups, and proxies in CRM database and provided support to approximately 1,000 users• Assisted with the preboarding and onboarding of new partners and ensuring their contacts are added to InterAction and appropriate mailing lists• Assisted with developing virtual CRM training curriculum for professional assistants and attorneys• Collaborated with technology department and vendors to install, test, and implement software updates

• Responsible for maintaining the integrity and improving the overall quality of data of InterAction, the firm’s CRM database and providing support to approximately 1,000 InterAction users.• Managed, created, and distributed internal and external e-communications, including invitations, newsletters, announcements, and client alerts to clients and prospects.• Collaborated with marketing and business development managers to create targeted mailing lists for marketing distributions and events.• Collaborated with technology department and vendors to test and implement software updates and troubleshoot problems.• Supported various firm initiatives and programs, including diversity group and women’s steering committee, by researching and discovering unknown relationships for cross-marketing initiatives.

• Maintained the integrity and overall quality of data of InterAction, the firm’s CRM database.• Managed and distributed marketing e-communications, including invitations, newsletters, announcements, and client alerts to clients and prospects.• Administered updates to Firm website.