Danielle Altshuler Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

• Developed a machine-learning model (Python) to predict sales rep success level using sales activities, engagement, and product revenue as features; realized an ~85% accuracy and helped present project at a global leadership conference• Spearheaded the end-to-end construction of a product insights tool showcasing product revenue, trends, and goals. Used SQL and Python to extract the data and used Tableau for front-end visualization; tool received ~50K views within initial 6 months• Modeled the company’s featured employer loyalty program revenue and benefit usage (SQL and Python) to decide optimal pricing by country for 2020; instituted an average ~12% price increase worldwide• Revised the approach to forecast sales rep quarterly product goals based on historical performance, likelihood of product renewals, and company’s revenue expectations• Oversee a team of analysts and regularly liaise with product, engineering, finance, and global sales teams

New York, Ny, Us

• Direct business decisions using ETL systems and SQL queries to evaluate shifts in product category purchasing, promotional initiatives, and anomalous data; recently put fixes in place to grow leading category by 30%• Construct analytical reports and visualizations (Tableau) to allow management to understand category growth trends, bestselling products, marketing channel revenue, and retail industry trends• Analyze customer behaviors and attributes derived from marketing channel interaction and website engagement to drive higher order values and repeat purchasing (Omniture, SQL, Python)• Model paid marketing budget against forecast to determine spend for optimal revenue growth; allot across all paid tactics, resulting in projected revenue gain of $7M in current fiscal year• Conduct statistical significance testing (R) to determine which pilot initiatives across website and marketing channels are successful for national rollout at a 95% confidence interval

New York, Ny, Us

• Created segmentation using factoring and clustering analysis (R) to understand what behaviors led to healthcare professionals’ product recommendations; grew recommendation habits by 20% over prior year• Performed regression analysis (SPSS) of 22K customers to understand what attributes drove purchasing patterns through lookalike modeling to effectively target underperforming customers with appropriate messaging• Employed statistical analysis programs (R) to design budget impact models assessing customer decision-making process and campaign success likelihood; led to the rollout of national campaign resulting in $40M year-over-year revenue increase• Supervised a team of analysts to spearhead marketing analytics projects within several units at Ogilvy CommonHealth; achieved success in winning new business and more than doubling Ogilvy’s footprint within existing clients

New York, Ny, Us

• Measured holistic effect of 10+ brand campaigns against key performance indicators to understand results and develop effective recommendations including switching site content, asset subject matter, and marketing cadence• Served as the lead analyst in a multi-channel analytical services project examining healthcare professional (HCP) behavior and engagement to more effectively target portfolio’s core audience; grew the business by $100K• Established a reporting framework integrating online and offline tactics to help clients understand campaign effectiveness; initial presentation led to 4 email tests for 128K audience and a $50K higher reporting scope in 2015

New York, Ny, Us

• Retrieved market research data, performed market sizing analysis, and prepared budget allocations to inform targeting strategies that promote conversion and optimal audience engagement for new business pitches• Assessed multiple scoring techniques to create a tiered audience segmentation approach to enhance customer relationship management and drive marketing efforts including several tactic-level tests for 170K audience

New York, Ny, Us

• Macys.com's Executive Development Program - July Class• Analyzed and presented sales findings of 2013 Chanel and Dior spring collections to Beauty Buying team leaders to determine optimal color allocations for future assortment packs• Evaluated Butter London spring 2013 sales, turnover rate, and weeks of supply to decide Q4 2013 order quantities• Compared and presented sales growth effects of the Beauty department to projected sales and total Macys.com • Examined competitor websites to further understand the e-commerce marketplace and opportunities

Atlanta, Ga, Us

• Teaching Assistant for the Business Law and Business Communication classes• Selected to advise students on grammar, style, and structure of writing assignments at the Business Writing Center• Assisted Business Communications professor with student participation record and classroom discussions• Held weekly study sessions for Business Law class to help students review lecture material and prepare for exams

New York, Ny, Us

• Worked in the new business division for Sunset and Coastal Living magazines which included direct mail, online advertisements, digital media, and partnerships• Analyzed Sunset June 2012 direct mailing to determine which tactics resulted in highest subscription growth; presented findings to Consumer Marketing Director who incorporated recommendations into future campaigns• Collaborated with outside vendors and operations team to create and launch 14 unique Sunset/Coastal Living banner advertisements and landing pages for Q3 of 2012 online and email campaigns• Managed all production surrounding Sunset October 2012 direct mail and Sunset/Coastal Living holiday gift magazine attachments, which were sent to approximately 2MM households• Devised and presented potential marketing platform to be employed at Fortune’s new iPad application launch

New York, Ny, Us

New York, New York, Us

Airmont, New York, Us

Master Of Information And Data Science

Bachelor Of Business Administration, Marketing And Strategy & Management Consulting

Marketing And Strategy & Management Consulting

High School Diploma