Improve website conversion rates and user experiences through a variety of methods, including A/B testing, user testing, web analytics, and cross-team ideation. Manage coordination, strategy, and roadmap of web, landing page, mail, and other marketing tests.

Manage marketing strategy including social media and multi-channel mass marketing campaigns. Responsible for Facebook/Instagram, Twitter, Pinterest, and Google content, including organic and paid advertising. Create MMS/SMS text communications, billboards, newspaper ads, radio, and all promotional printed materials. Develop and manage a 2-year marketing plan and $100,000+ annual social marketing budget and $1,000,000 duplication budget. Analyze website referral traffic through Facebook, Instagram, Google search, Google AdWords, through Google Analytics. Created user path testing plans using data results. Sought SEO improvements to website usability and future social media campaigns. Created and lead the statewide Drink Water, Georgia! water consumption campaign including SMS text messaging, social media recruiting, and Google Ads manager.

Revitalize marketing and communication efforts including complete revision of promotional marketing materials and improved recruiting event presence. Built Social Media brand resulting in considerable prospective student inquiry increase. Developed new program promotion such as the Resident Scholar Award which resulted in a 9% increased retention in an environment of aggressive competition. Maintain career website supplementing posting promotions through social media. Manage $100,000 annual budget.Develop and execute student recruitment and retention marketing initiatives in social media strategy, email promotions, and housing presentations. Build cross-functional relationships with academic departments and alumni to communicate the department messages effectively. A lead member of enrollment workgroup which ensures academic advisors, recruiters and enrollment staff collaborate as a cohesive team.

Maintain statewide web presence for the North Carolina judicial system. Integral member of intranet project using Drupal: created web pages, implemented enhancements, forms, and new sites using XML, ASP, HTML, and CSS. Integral development contributor for internal intranet using content management system. Developed user acceptance testing plan including creation of scripts, execution of user tests, analyzing results and developing resulting priorities.

Focusing mostly on children and products, ran a photography business for well over 7 years, capturing people in an unexpected way. I focused on commercial photography and magazine work for 2 years. Published work subjects include food, brand-name shoes, Swedish furniture, handbags, toys, and handmade crafts.Photographic Specialties: Commercial product, residential interiors, and family photography.

Redesigned corporate website to increase quantity and quality of international teachers to applying to the program. Responsible for extensive international Google AdWords PPC advertising campaign and search engine optimization (SEO). Created wireframe navigation user testing plan and increased visitor interactivity: registrations and online community use for current educators, VIF alumni, and participating school districts. Designed email campaigns for 400,000 international prospective teachers.

Redesigned B2C company website including shopping cart functionality and upsell increasing sales 20% to $79,000+ per week. Optimized online product placement to increase sales of highest profit products. Responsible for another wholesale website redesign with $2 million annual sales.Email Campaign Design and Promotion: Managed, created, and documented email campaigns at $150,000+ annual sales. Responsible for product merchandising for 50 email promotions executed with sales over $254,000. ROI metrics analysis for executive management weekly.

Lead corporate B2B software website redesign by defining site information architecture, navigation, interactivity, and visual presentation. Conducted marketing and competitor site analysis, optimized search engine placement, search terms, keywords, and strategically defined infrastructure options. Assured web server up-time and website performance. Produced site while managing budgets, copy creators, editors, and external resources. Achieved effectiveness illustrated in post launch log file traffic statistics: - 610% increase in pages viewed per day - 150% increase in lead generation through online form submissions

Was responsible for Web site design and production. Used understanding of typography, color theory, and visual graphic design skills to manipulate and optimize images, video, and animations.Created assessment documentation for site presentation so that the quality of each online application reflected the company brand. Integrated corporate marketing, product management and customer feedback to create web applications, interactive demos, and digital product tours. Responsible for ongoing corporate website design including coordinating staff, budget, and implementation of graphic design. Daily server-side scripting, ColdFusion, JavaScript, and CSS. Excelled in testing and debugging cross and cross platform capabilities and constraints. Served as team search engine optimization leader. Experience building substantial web sites, as the lead developer, in tight production schedules.